The LEGO Life app is a new way for LEGO masters and admirers to expand their experiences with the small plastic blocks into the digital world. The app is designed for users aged 5 to 13 and offers a way for kids to connect on all things LEGO to socialize, create and share with other users.
The LEGO Life app is free to use and enables users to partake in LEGO challenges and watch LEGO videos that detail massive projects or what other makers have created. LEGO news and exclusive information regarding new product launches will be made available through the new app for kids. It also acts as an Instagram-inspired social network for kids to post and share about their LEGO projects to connect with other die-hard fans of the toys.