Bob Ross was popular in the 80s for his show 'The Joy of Painting,' which taught children and adults alike, in simple terms and examples, how to paint. Adobe decided to pay homage to this classic figure in a series of commercials.
After The Joy of Painting aired on Netflix in 2016, the show saw a surge in popularity on social media. Adobe noted this and decided to take advantage of it, with the goal of putting a modern twist on this classic TV show. In the brand's 'The Joy of Sketching' campaign, a children's book illustrator plays Bob Ross and teaches viewers how to paint and draw in Adobe's Photoshop Sketch.
Adobe's homage to Bob Ross fuses nostalgia with modern services in order to target consumers – whether they are familiar with the late painter's show or not.