Everyday Luxury Chocolate Bars

The Kit Kat Matcha Double Berry and Almond is Tasty and Inexpensive

Everyday luxury is a term that is becoming more commonplace when it comes to consumer products, so the Kit Kat Matcha Double Berry and Almond comes as a logical new release from the brand. Released as part of the Luxury Every Day line from the brand, the chocolate bar consists of chocolate that has been infused with matcha green tea from Uji, Kyoto Prefecture and topped with cranberry and crushed almonds. This creates an upscale taste experience that is more artisanal than what one would expect from an everyday chocolate bar.

The Kit Kat Matcha Double Berry and Almond chocolate bar is also infused with unmentioned flavors such as raspberry to help make them a sweet yet tart treat.

Everyday Luxury
Opportunity for brands to introduce more upscale and artisanal versions of everyday products
Matcha Infused Products
Potential for creating a range of matcha infused desserts and snacks
Unconventional Flavor Combos
Demand for more unique and unexpected flavor combinations to enhance the consumer experience

Sectors Adopting This

Confectionery
Opportunities for confectionery companies to create luxury versions of their everyday products
Food and Beverage
Potential for introducing matcha infused products into the food and beverage industry
Hospitality
Opportunities for hotels, restaurants, and cafes to offer unconventional sweet treats to their guests
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 71%
Freshness 8%