Retirement Auto

The auto industry doubles down on retiring Boomers

Implications - As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences.
SCORE 7.8
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201,086 Total Clicks
Jan 17 - Aug 17
Fresh and Warm
AutosLife-StagesBoomers
Featured Examples
Luxurious Boomer-Centric Caravans - Elite Caravans are Geared Toward Wealthy Baby Boomers
SCORE 8.9
This Year and V. Hot 7,091 Clicks Pub: Mar 20, 17
Luxurious Boomer-Centric Caravans
Elite Caravans are Geared Toward Wealthy Baby Boomers
The baby boomer generation set itself apart from the previous eras thanks to their willingness to explore, and Elite Caravans is hoping to take advantage of that wanderlust now that the majority of... [More]
Retro-Futuristic Van Concepts - The Volkswagen 'ID Buzz' Van Refences the Hippy Vans of the 60s
SCORE 7.5
This Year and Hot 2,377 Clicks Pub: Jan 9, 17
Retro-Futuristic Van Concepts
The Volkswagen 'ID Buzz' Van Refences the Hippy Vans of the 60s
The Volkswagen Bus is the iconic vehicle of the hippy generation, and the German automotive manufacturer is tapping into the modern societal fascination with that era in its new ID Buzz concept... [More]
Backcountry Camper Trailers - The Tvan MV5 Off-Road Camper Trailers Withstand Any Terrain
SCORE 8.3
This Week and Hot 3,238 Clicks Pub: Jul 31, 17
Backcountry Camper Trailers
The Tvan MV5 Off-Road Camper Trailers Withstand Any Terrain
The Tvan MV5 Off-Road Camper Trailers are engineered to provide you with everything you’d need in order to enjoy time spent in backcountry without feeling as though you’re actually... [More]
Psychedelic Car Films - Chris Labrooy's 'Cut & Shut' is a Moving Image Homage to Volkswagen Icons
SCORE 4.7
This Month and Average 40 Clicks Pub: Jul 13, 17
Psychedelic Car Films
Chris Labrooy's 'Cut & Shut' is a Moving Image Homage to Volkswagen Icons
UK-based artist Chris Labrooy has created a moving image piece that highlights the iconic ‘Volkswagen Beetle.’ In a video posted to his website, the artist has digitally manipulated the... [More]
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