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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,762 more

Retirement Auto

The auto industry doubles down on retiring Boomers

Implications - As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences.
Workshop Question - What is the next phase of your current customer's life, and how do you fit into it?
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
326,568 Total Clicks
Date Range:
Jan 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:

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