The auto industry doubles down on retiring Boomers
Implications - As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences.
Workshop Question - What is the next phase of your current customer's life, and how do you fit into it?
Trend Themes
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Boomer-centric Marketing — Auto companies are targeting affluent and dependent-free Boomers with retro marketing and potentialist lifestyle features.
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Glamping for Boomers — Baby boomer retirement has led to an increase in luxurious camping options such as Elite Caravans' lavish offerings.
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Psychedelic Guerrilla Marketing — Artists like Chris Labrooy are creating moving image pieces that utilize pastel colors and graphic curved lines to pay homage to iconic cars like the Volkswagen Beetle.
Industry Implications
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Automotive Industry — Boomer-centric marketing and retro features provide a disruptive innovation opportunity for automakers.
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Outdoor Recreation Industry — As more Boomers enter retirement, glamping options like Elite Caravans and Tvan MK5 Off-Road Camper Trailers offer a disruptive opportunity for outdoor recreation companies.
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Marketing and Advertising Industry — Psychedelic guerrilla marketing like Chris Labrooy's moving image pieces offer a disruptive innovation opportunity for marketing and advertising companies.
4 Featured, 36 Examples:
420,404 Total Clicks
Date Range:
Jan 17 — Aug 17
Trending:
Warm
Consumer Insight Topics:
