Category
Autos
Racing Homage
4.3
Trend score
Trend
What is the Retirement Auto trend?
Retirement Auto: As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences.
Trend themes
Themes within the Retirement Auto trend
Three behaviours holding the trend together01
Boomer-Centric Marketing
Auto companies are targeting affluent and dependent-free Boomers with retro marketing and potentialist lifestyle features.
02
Glamping for Boomers
Baby boomer retirement has led to an increase in luxurious camping options such as Elite Caravans' lavish offerings.
03
Psychedelic Guerrilla Marketing
Artists like Chris Labrooy are creating moving image pieces that utilize pastel colors and graphic curved lines to pay homage to iconic cars like the Volkswagen Beetle.
Industry implications
What the Retirement Auto trend means for industry
Where the trend changes the playbookFor
Automotive Industry
Boomer-centric marketing and retro features provide a disruptive innovation opportunity for automakers.
For
Outdoor Recreation Industry
As more Boomers enter retirement, glamping options like Elite Caravans and Tvan MK5 Off-Road Camper Trailers offer a disruptive opportunity for outdoor recreation companies.
For
Marketing and Advertising Industry
Psychedelic guerrilla marketing like Chris Labrooy's moving image pieces offer a disruptive innovation opportunity for marketing and advertising companies.
Workshop question
What is the next phase of your current customer's life, and how do you fit into it?
Trend signals
Trend signals for Retirement Auto
Trend score 4.3 out of 10, from popularity 57%, activity 65%, freshness 8%.
Popularity57%
Activity65%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Retirement Auto trend
4 featured examples from Jan 10 to Jul 31, 2017CategoryAutos
Luxurious Boomer-Centric Caravans
Elite Caravans are Geared Toward Wealthy Baby Boomers
The hospitality industry can capitalize on the glamping trend by offering upscale camping experiences and luxury accommodations for different customer segments.
CategoryAutos
Retro-Futuristic Van Concepts
The Volkswagen 'ID Buzz' Van Refences the Hippy Vans of the 60s
The automotive industry can benefit from creating retro-futuristic designs with modern twists for new customers.
CategoryAutos
Backcountry Camper Trailers
The Tvan MK5 Off-Road Camper Trailers Withstand Any Terrain
Manufacturers of outdoor recreational equipment that cater to adventurous individuals seeking comfortable camping experiences in challenging terrains.
CategoryAutos
Psychedelic Car Films
Chris Labrooy's 'Cut & Shut' is a Moving Image Homage to Volkswagen Icons
Exploring new ways to showcase and promote iconic car models through creative digital manipulation.
