Chris Labrooy's 'Cut & Shut' is a Moving Image Homage to Volkswagen Icons

 - Jul 13, 2017
References: chrislabrooy &
UK-based artist Chris Labrooy has created a moving image piece that highlights the iconic 'Volkswagen Beetle.'

In a video posted to his website, the artist has digitally manipulated the ionic car to show off its dance skills. The car shrinks, stretches, slides apart and bounces to the beat of Roy Ayers 'Everybody Loves The Sunshine.' The video features bright, pastel colors and graphic curved lines that reflect the VW Beetles shape.

Chris Labrooy's psychedelic moving image piece was initially imagined as an alternative cover album image to Ayers' album. The visuals match the pop song and its sunny disposition. Labrooy's work has been hugely influential in the art and marketing worlds. His 50s-inspired aesthetic is one that is often imitated.