On top of exploring some of the most cutting-edge ideas in virtual and augmented reality, the top August 2017 multimedia ideas also venture into the exploration of immersive mixed reality experiences.
Some of the newest explorations of mixed reality take the form of mobile games, board games, as well as engaging product displays that invite consumers to gain a deeper understanding of their favorite products.
Although virtual, augmented and mixed reality experiences are often thought of as solo adventures, ideas like Medium's 'Studio Share' and 'Echelon' make it possible for two people to come together and experience the same virtual environment. This speaks to the way the future of everything from entertainment and marketing to collaborative art tools will be shaped by immersive multiplayer experiences.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
