The Volkswagen Bus is the iconic vehicle of the hippy generation, and the German automotive manufacturer is tapping into the modern societal fascination with that era in its new ID Buzz concept vehicle. The van looks like a futuristic update of the retro Bus, with a sleek and smooth update on the long and tall vehicle.
In terms of both exterior and interior design, the new ID Buzz has many features that overtly reference the Volkswagen Bus. On the outside, its color scheme has two tones that are split from one another with a chromed trim, and the front face of the vehicle has a large VW logo. Inside, the vehicle's seats can be set in front-facing or center-facing configurations, giving the van's passengers the option to create a communal experience in line with the spirit of the 60s.
Key Themes Behind This Trend
- Retro-futuristic Design
- There's an opportunity to create new designs based on historical aesthetic while still being modern.
- Multi-functional Vehicles
- There's an opportunity to design vehicles that can be converted or adapted to suit different needs and offer a more versatile user experience.
- Sustainable Transportation
- There's an opportunity to create eco-friendly vehicles that have a smaller carbon footprint.
Where This Applies
- Automotive
- The automotive industry can benefit from creating retro-futuristic designs with modern twists for new customers.
- Tourism
- The tourism industry can utilize multi-functional vehicles to create unique and customizable experiences for consumers.
- Environmental
- The environmental industry can use the idea of sustainable transportation to create and promote green transportation alternatives.
