This year, the Belvoir Fruit Farms events offering includes a unique experience combining a hot air balloon ride and product tasting. Officially titled the 'Little Drop of Lovely' tour, the unique tasting experience offers attendees a chance to make the most of their jaunt into the English countryside, while also providing customers with a memorable tasting experience.
The 'Little Drop of Lovely' tour will be making its way around the UK, with stops planned at various festivals throughout the summer of 2017. At some festivals if the weather is right, a handful of lucky festivalgoers will actually get to go up in the hot air balloon. Regardless of weather constraints, festivalgoers will be able to try a variety of Belvoir-based cocktails, like the brand's floral Elderflower mixed with Gin or Prosecco, or the Cucumber & Mint mixed with Pimms.
What's Driving This Trend
- Hot Air Balloon Tours
- Hot air balloon tours combined with unique product tasting experiences offer a disruptive innovation opportunity for the travel and hospitality industry.
- Event-based Product Tasting
- Event-based product tasting experiences, such as the Belvoir Fruit Farms' 'Little Drop of Lovely' tour, present a disruptive innovation opportunity for food and beverage industry brands.
- Unique Festival Experiences
- Offering unique experiences, like hot air balloon rides and exclusive product tastings, at festivals can create a disruptive innovation opportunity for event planning and entertainment industries.
Who This Affects Most
- Travel and Hospitality
- The travel and hospitality industry can take advantage of hot air balloon tours combined with unique product tasting experiences to offer customers memorable and immersive journeys.
- Food and Beverage
- Brands in the food and beverage industry can leverage event-based product tasting experiences to create a deeper connection with consumers and differentiate themselves in the market.
- Event Planning and Entertainment
- Event planning and entertainment industries can enhance festival experiences by offering unique attractions, like hot air balloon rides and exclusive product tastings, to attract more attendees and stand out from the competition.
