Services that offer unspecified learning tap into a desire for betterment
Implications - Today's consumer is more conscious than those of the past, and is acutely aware of whether a product or service is conducive to their personal betterment. Services that provide an opportunity to increase non-specific life skills satiate this need. The lack of specification highlights the idea that consumers are looking to improve the self for the sake of betterment, not as a means to an end in terms of their career or status.
Workshop Question - What can you do to help your customer feel more accomplished?
Trend Themes
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Self-improvement Mindset Apps — The 'Primed Mind' app identifies the growing need for mobile solutions that help provide guided self-improvement for busy consumers.
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One-on-one Mentoring Platforms — The 'InternStreet' one-on-one mentoring platform provides hyper-specific lessons to enhance learning experiences and ensure relevant knowledge retention.
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Life Coaching Chatbots — The 'GoforitBot' chatbot offers more personalized AI solutions, enabling consumers to continuously move towards a better life without relying on others.
Industry Implications
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Edtech — Edtech professionals can reference the trend of one-on-one mentoring platforms to provide more focused lessons and enhance knowledge retention in students.
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Wellness — Wellness industry leaders can reference self-improvement mindset apps to offer mobile solutions that guide consumers towards better health, relationships, and more.
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Artificial Intelligence — Artificial Intelligence professionals can reference life coaching chatbots to offer more personalized solutions as consumers seek out ways to better themselves through digital platforms.
