Category
Lifestyle
Whisky Divergence
Trend cluster
Category
Generalized
Progress
Services that offer unspecified learning tap into a desire for betterment.
3.6
Trend score
Trend
What is the Generalized Progress trend?
Generalized Progress: Today's consumer is more conscious than those of the past, and is acutely aware of whether a product or service is conducive to their personal betterment. Services that provide an opportunity to increase non-specific life skills satiate this need. The lack of specification highlights the idea that consumers are looking to improve the self for the sake of betterment, not as a means to an end in terms of their career or status.
Trend themes
Themes within the Generalized Progress trend
Three behaviours holding the trend together01
Self-Improvement Mindset Apps
The 'Primed Mind' app identifies the growing need for mobile solutions that help provide guided self-improvement for busy consumers.
02
One-on-One Mentoring Platforms
The 'InternStreet' one-on-one mentoring platform provides hyper-specific lessons to enhance learning experiences and ensure relevant knowledge retention.
03
Life Coaching Chatbots
The 'GoforitBot' chatbot offers more personalized AI solutions, enabling consumers to continuously move towards a better life without relying on others.
Industry implications
What the Generalized Progress trend means for industry
Where the trend changes the playbookFor
Edtech
Edtech professionals can reference the trend of one-on-one mentoring platforms to provide more focused lessons and enhance knowledge retention in students.
For
Wellness
Wellness industry leaders can reference self-improvement mindset apps to offer mobile solutions that guide consumers towards better health, relationships, and more.
For
Artificial Intelligence
Artificial Intelligence professionals can reference life coaching chatbots to offer more personalized solutions as consumers seek out ways to better themselves through digital platforms.
Workshop question
What can you do to help your customer feel more accomplished?
Trend signals
Trend signals for Generalized Progress
Trend score 3.6 out of 10, from popularity 52%, activity 49%, freshness 8%.
Popularity52%
Activity49%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Generalized Progress trend
4 featured examples from Jun 7 to Dec 9, 2017CategoryTech
One-on-One Mentoring Platforms
'InternStreet' Works on Project-Based Courses
The one-on-one mentoring trend could disrupt traditional classroom education by offering personalized learning opportunities that better meet the individual needs of learners.
CategoryTech
Self-Improvement Mindset Apps
The 'Primed Mind' App Enables Mindset Coaching to Help You Grow
Developing innovative mobile solutions for self-improvement coaching.
CategoryTech
DIY Advice Platforms
'Skildo' Connects DIYers with Other DIYers to Take on Projects
The 'Skildo' platform disrupts the home improvement industry by providing a platform for DIYers to connect and get advice, potentially reducing the need for professional services.
CategoryLifestyle
Life Coaching Chatbots
The 'GoforitBot' Helps You Partake in Self-Improvement Whenever You Want
The 'GoforitBot' chatbot demonstrates the potential for AI to revolutionize the way people engage in self-improvement and seek guidance.
