Services that offer unspecified learning tap into a desire for betterment
Implications - Today's consumer is more conscious than those of the past, and is acutely aware of whether a product or service is conducive to their personal betterment. Services that provide an opportunity to increase non-specific life skills satiate this need. The lack of specification highlights the idea that consumers are looking to improve the self for the sake of betterment, not as a means to an end in terms of their career or status.
Workshop Question - What can you do to help your customer feel more accomplished?
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Jun 17 — Dec 17
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