This platform for on demand investigation software helps find counterfeit products. AllVirtuous is a crowdsourced app that targets the grey market by monitoring unusual activity within supply chains.
Developed for multinational brands, the investigation software company gathers evidence through a network of trained field investigators who send alerts of counterfeiting in real-time using the AllVirtuous app. A vulnerability rating (or 'V-score') is generated along with detailed intelligence reports including images, locations and prices. An actionable dashboard allows users to monitor evidence of counterfeiting and delivers tools to aid in enforcement seizures. You can also run multiple investigations at the same time, across different cities or even countries.
Fake products and loss of sales are a challenge global corporations are facing increasingly, but the targeting of specific data can help brands address the issue.
What's Driving This Trend
- Crowdsourced Investigation
- Utilizing a network of trained field investigators, crowdsourced investigation platforms can provide real-time alerts and detailed intelligence reports on counterfeit products.
- Real-time Monitoring
- Real-time monitoring of supply chains can help brands identify and address unusual activity related to counterfeit products.
- Actionable Analytics
- Data-driven actionable dashboards and intelligence reports can aid in enforcement seizures and help combat counterfeit product sales.
Who This Affects Most
- Brand Protection
- The brand protection industry can leverage crowdsourced investigation platforms to enhance their services and effectively combat counterfeit products.
- Supply Chain Management
- Supply chain management industry can benefit from real-time monitoring tools to detect and prevent the circulation of counterfeit products within the supply chain.
- E-commerce
- E-commerce platforms can integrate actionable analytics provided by investigation software to identify and eliminate counterfeit products from their marketplaces.
