While there are a number of baking mixes on the market that may be used to easily whip up baked goods like cookies and cakes, The Great GORP Project is launching a protein bar mix based on a similar premise.
The Protein Bar Ready Mix makes it easy to create affordable, protein-rich bars at home that can be customized to one's liking. A single kit makes about 25 bars for a cost of about $1 apiece, which also helps to significantly reduce packaging waste. Varieties include flavors like Peanut Butter & Raspberry, as well as Cocoa, Hemp & Banana.
At the recent 2017 NEXTY Awards at Natural Products Expo East, The Great GORP Project Protein Bar Ready Mix was named the Best New Pantry Food.
Key Themes Behind This Trend
- Convenient Protein Alternatives
- The trend for convenient, affordable and customizable protein snacks is on the rise as consumers look for healthy and eco-friendly options.
- DIY Health Foods
- The trend for making your own health foods at home has been steadily growing, with protein bar mixes being the latest DIY option.
- Sustainable Food Packaging
- The trend for sustainability in food packaging is growing and protein bar mixes like those from The Great GORP Project, that reduce packaging waste, are a disruptive innovation opportunity.
Where This Applies
- Health Food Industry
- The Health Food Industry should pay close attention to the rise in consumer demand for DIY, sustainable and affordable protein alternatives like the Protein Bar Ready Mix.
- Fitness Industry
- Fitness enthusiasts are always on the lookout for affordable and convenient ways to meet their protein needs, which presents an innovative opportunity for Protein Bar Ready Mix manufacturers to offer customizable options.
- Eco-friendly Packaging Industry
- Manufacturers within the eco-friendly packaging industry should take note of the consumer demand for protein bar mix products that are affordable and conveniently packaged with reduced waste.
