Tourism and hospitality brands push VR marketing forward with new schemes
Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations.
Workshop Question - How can you leverage virtual reality in order to highlight headlining elements of your product or service best experienced firsthand?
Trend Themes
1. Virtual Reality Pop-ups - The low cost of virtual reality pop-ups enables tourism and hospitality brands to communicate their value in a visceral way, creating more meaningful connections through brand touchpoints such as activations.
2. Immersive Travel Experiences - Offering immersive experiences such as VR vacation rental features, VR travel agency lounges and Emirates VR cabin experiences allow customers to connect with travel brands through virtual experiences before stepping on board.
3. City-themed Festival Activations - Culture Trip's introduction to North America at SXSW offers event attendees the chance to experience global hotspots in a festival environment, giving the brand an opportunity to make a lasting impression on potential customers.
Industry Implications
1. Travel and Tourism - Low-cost VR pop-ups, immersive travel experiences and city-themed festival activations offer new ways for travel and tourism brands to connect with customers through visceral experiences.
2. Marketing and Advertising - The use of virtual reality in marketing campaigns offers opportunities for brands to create more meaningful connections with customers, through brand touchpoints such as activations and tours.
3. Technology - Advancements in VR technology allow for the creation of immersive experiences, such as Emirates VR cabin experiences and underwater 360 VR experiences that allow customers to experience products and services before purchasing.
5 Featured, 45 Examples:
74,724 Total Clicks
Date Range:
Aug 17 — Feb 19
Trending:
Average
Consumer Insight Topics:
