Exploratory Hospitality

Tourism and hospitality brands push VR marketing forward with new schemes

Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations.

Workshop Question - How can you leverage virtual reality in order to highlight headlining elements of your product or service best experienced firsthand?
SCORE 6.2
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35,016 Total Clicks
Apr 17 - Feb 19
This Year and Mild
TechWorldMarketingTravelInteractive
Featured Examples
City-Themed Festival Activations - The UK's Culture Trip is Introducing Itself to the USA at SXSW
SCORE 7.6
This Year and Hot 761 Clicks Pub: Feb 28, 19
City-Themed Festival Activations
The UK's Culture Trip is Introducing Itself to the USA at SXSW
The UK’s Culture Trip describes itself as a “global hyper-growth startup operating in travel, media and entertainment” and it plans to introduce itself to North America at this year&... [More]
VR Hotel Previews - Expedia is Envisioning the Future of Travel with Virtual Reality Listings
SCORE 4.6
Average 795 Clicks Pub: Apr 12, 17
VR Hotel Previews
Expedia is Envisioning the Future of Travel with Virtual Reality Listings
Because there is only so much that photos or videos can convey, the future of travel may be more reliant on experiences in virtual reality. Expedia currently developing virtual reality listings,... [More]
VR Museum Exhibitions - The Smithsonian Offers a Virtual Experience on a Social VR Platform
SCORE 5.8
This Year and Warm 402 Clicks Pub: Aug 7, 18
VR Museum Exhibitions
The Smithsonian Offers a Virtual Experience on a Social VR Platform
The ‘No Spectators: The Art of Burning Man’ exhibition at the Smithsonian has now been turned into a VR museum experience thanks to a partnership with Intel and Linden Lab, also known as... [More]
Underwater 360 VR Experiences - Barceló Hotels Arranges an Immersive Tour in the Canary Islands
SCORE 4.7
This Year and Average 237 Clicks Pub: Aug 23, 18
Underwater 360 VR Experiences
Barceló Hotels Arranges an Immersive Tour in the Canary Islands
Thanks to the technology behind 360 VR experiences, “armchair wanderlust” is becoming a possibility. This means that individuals with restricted mobility, those who can’t afford it... [More]
VR-Enhanced Waterslides - This VR Waterslide Transports Riders Across Multiple Virtual Worlds
SCORE 3.9
This Year and Mild 154 Clicks Pub: Jul 20, 18
VR-Enhanced Waterslides
This VR Waterslide Transports Riders Across Multiple Virtual Worlds
Waterslides are generally considered to be a fun time but an amusement park in Germany is the first to feature a VR waterslide. Located at Galaxy Erding, this new experience is known officially as... [More]
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