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Exploratory Hospitality

Tourism and hospitality brands push VR marketing forward with new schemes

Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations.
Workshop Question - How can you leverage virtual reality in order to highlight headlining elements of your product or service best experienced firsthand?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 45 Examples:
47,632 Total Clicks
Date Range:
Aug 17 — Feb 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

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