Exploratory Hospitality

Tourism and hospitality brands push VR marketing forward with new schemes

Implications - Tourism and hospitality brands are leveraging the low cost of virtual reality pop-ups as a means of effectively communicating their value in a visceral way. This progression demonstrates the continued interest in multisensory experiences. It opens up an opportunity for brands to embed themselves into physical spaces consumers occupy daily, while creating more more meaningful connections through brand touchpoints such as activations.
SCORE 7.8
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83,969 Total Clicks
Jan 16 - Aug 17
This Month and Warm
TechWorldMarketingTravelInteractive
Featured Examples
Immersive Aircraft Experiences - Qatar Airways is Showing Off Its Airbus A350 at a London Station
SCORE 7.1
This Year and Warm 1,599 Clicks Pub: Nov 2, 16
Immersive Aircraft Experiences
Qatar Airways is Showing Off Its Airbus A350 at a London Station
Qatar Airways is temporarily taking over a space inside of London’s Waterloo station for the purposes of showing off its newest Airbus A350 aircraft. Showing off what it’s like to be... [More]
Augmented Reality Travel Apps - The 'See Thru Thailand' App Uses VR Content to Promote Tourism
SCORE 6.9
Warm 1,479 Clicks Pub: Jun 9, 16
Augmented Reality Travel Apps
The 'See Thru Thailand' App Uses VR Content to Promote Tourism
See Thru Thailand is an innovative new smartphone app, whose launch was made official by Thai government organization Software Industry Promotion Agency (SIPA), that is designed to promote domestic... [More]
Vacation-Inspired VR Events - This Kayak Pop-Up Transported People to Miami Via VR
SCORE 6
Warm 6,431 Clicks Pub: Jan 20, 16
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Held on Blue Monday, the day science has determined to be the “saddest” day of the year, this intriguing VR event for travel booking platform Kayak transported individuals from London to... [More]
VR Hotel Previews - Expedia is Envisioning the Future of Travel with Virtual Reality Listings
SCORE 6.4
This Year and Warm 343 Clicks Pub: Apr 12, 17
VR Hotel Previews
Expedia is Envisioning the Future of Travel with Virtual Reality Listings
Because there is only so much that photos or videos can convey, the future of travel may be more reliant on experiences in virtual reality. Expedia currently developing virtual reality listings,... [More]
360-Degree Train Tours - Rocky Mountaineer's Virtual Reality Train Tour Showcases the Rockies
SCORE 5.1
Warm 323 Clicks Pub: Apr 16, 16
360-Degree Train Tours
Rocky Mountaineer's Virtual Reality Train Tour Showcases the Rockies
There’s nothing that can compare to seeing the beauty of the Rocky Mountains in person, so in order to entice people there, Rocky Mountaineer created a 360-degree virtual reality train tour.... [More]
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