Diageo's popular gin brand Tanqueray is set to release a new expression in the UK and Spain known as Tanqueray Flor de Sevilla. Bottled at 41.3% ABV, this new gin expression is crafted with oranges from Seville and is described as having a “tangy, sweet flavor, with notes of tangerine, juniper and coriander." The gin will first be introduced in these two European countries before being expanded into Canada and global travel channels in May.
According to Anita Robinson, European director for gin at Diageo, "Tanqueray Flor de Sevilla is something really new for the world of gin and reflects our love of innovating with flavor.” This expression is the first flavored release for Tanqueray and hopes to follow up on the success set by the brand's recently launched pre-mixed Tanqueray and tonic. Diageo hopes that Tanqueray Flor de Sevilla will become a staple liquor in bars and crafted the drink to bring a bit of Seville to drinkers around the world.
Image Credit: Tanqueray