We Are Royale is the creative agency behind this interactive calendar that is powered by an augmented reality mobile app. The studio puts a fresh twist on the classic New Year countdown with a VR-powered product that comes to life right in front of one's eyes.
Users of this interactive calendar can download its accompanying app and can experience the theme of each month in an unexpected way. Appealing to animation fans and kids, this calendar is brought to life in cartoon form and is charmingly illustrated.
In addition to being used creatively, interactive packaging and signage have also been popular tools among brands who want to appeal to audiences that are younger or more tech-savvy.