Downtown sees a shift towards environmentally beneficial infrastructure
Implications - Drawing energy from bustling city hubs, urban infrastructure is seeing a transition towards roads and sidewalks that can channel the power from huge concentrations of people towards making positive impacts on the surrounding environment. This impending shift is coming at an opportune time alongside the emergence of eco-conscious vehicles, ensuring that the cities themselves will also be up-to-par with the new wave of environmental technologies.
Workshop Question - How is the environment of your consumer evolving and how does that impact your branding or messaging?
Trend Themes
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Eco-friendly Urban Infrastructure — The development of eco-friendly urban infrastructure is a growing trend, supported by the emergence of environmentally-conscious technologies like solar cells and kinetic energy generators.
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Pedestrian Safety Features — Projects focused on pedestrian safety are gaining traction, with designs like lighted crosswalks and pedestrian-powered lighting being implemented around the world.
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Smart Retail — The integration of environmentally-friendly and cutting edge technology into retail spaces is emerging as a trend, as seen in London's Intelligent Bird Street and other similar projects.
Industry Implications
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Renewable Energy — The development of solar cell technology and kinetic energy harvesting systems provides opportunities for renewable energy companies to collaborate with urban planners and developers.
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Transportation and Infrastructure — Incorporating eco-friendly infrastructure designs into transportation networks provides opportunities for companies in the transportation and infrastructure sectors to implement sustainable practices.
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Retail and Hospitality — Smart retail and green initiatives in the hospitality industry have the potential to drive innovation and create a unique and sustainable experience for customers.
7 Featured, 55 Examples:
229,652 Total Clicks
Date Range:
Apr 16 — Aug 17
Trending:
Warm
Consumer Insight Topics:
