Pavement-Focused Crosswalk Alerts

'Smart Tactile Paving' Directs Crossers Focused on The Ground

With so many people using their smartphone and tablets while they walk, it makes it increasingly probable that many consumers miss the crosswalk alerts ahead of them with their attention directed to the ground rather than up ahead. In order to eliminate the potential for accidents, the team at Büro North have put together the 'Smart Tactile Paving' that shows changes in walking direction on the pavement.

The 'Smart Tactile Paving' system is essentially a set of circular lines that together form a grid inside the roadside pavement. The LED lights change color depending on whether pedestrians can walk across the crosswalk or not. If they can, the lights change to green. Similarly, the lights turn red when they need to stop.

The idea is that the lights are visible underneath someone holding out their smartphone, so they can still identify the crosswalk signals.

Smart Tactile Paving
Disruptive innovation opportunity in the development of similar tactile paving systems.
Crosswalk Alerts
Disruptive innovation opportunity in the creation of crosswalk alert systems that are visible even when people are looking down at their devices.
Pedestrian Safety Technology
Disruptive innovation opportunity in the development of wearable technology for pedestrians that alerts them to crosswalk signals.

Sectors Adopting This

Urban Planning
Disruptive innovation opportunity to incorporate more pedestrian safety technology into city planning and infrastructure projects.
Smart Cities
Disruptive innovation opportunity to include crosswalk alerts and smart tactile paving systems in the development of smart city technology.
Mobile Devices
Disruptive innovation opportunity to create new mobile device applications that use location-based services to provide pedestrian safety alerts.
SCORE
2.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 10%
Freshness 8%

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