Personal projects and creativity become social through collaborative apps
Implications - Accommodating digital-savvy members of Generation Z who have a taste for creativity and an entrepreneurial spirit, services that connect creators and productionize work on passion projects are becoming more popular. This ties into the idea that the youth generation prioritizes the opportunity to create and manifest ideas. Their approach differs from the curation-based approach of the Millennial generation.
Workshop Question - What can you do to help your consumer connect with a sense of creativity?
Trend Themes
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Collaborative Media Creation — Generation Z expresses strong entrepreneurship and creativity, requiring apps like 'Lifeslice' to enable them to collaborate with others for story telling.
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Artistic Social Networking — The Meanwise multimedia app has unlocked more expansive forms of sharing personal passions with others on social media.
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Direct Collaborative Networking — Treble.fm and other networking apps are pioneering the use of direct networking for creative projects, bypassing traditional intermediaries.
Industry Implications
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Social Networking — Social media companies are pivoting toward platforms that enable creative collaboration, highlighting the popularity of Generation Z's well-rounded creativity and collaboration inclination.
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Music Industry — With the rising popularity of direct networking among musicians, the music industry is expected to see more innovative tools and platforms to streamline connections for everyone in the creative pipeline.
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Multimedia Production — Digital multimedia companies will need to develop new methods of collaboration to keep up with the growing demand for integrated workflows that meet the creativity-inclined wishes of Generation Z.
4 Featured, 36 Examples:
38,366 Total Clicks
Date Range:
Oct 16 — Aug 17
Trending:
Mild
Consumer Insight Topics:
