Category
Tech
Delegated Interfaces
Trend cluster
Category
Productionized
Passion
Personal projects and creativity become social through collaborative apps.
2.9
Trend score
Trend
What is the Productionized Passion trend?
Productionized Passion: Accommodating digital-savvy members of Generation Z who have a taste for creativity and an entrepreneurial spirit, services that connect creators and productionize work on passion projects are becoming more popular. This ties into the idea that the youth generation prioritizes the opportunity to create and manifest ideas. Their approach differs from the curation-based approach of the Millennial generation.
Trend themes
Themes within the Productionized Passion trend
Three behaviours holding the trend together01
Collaborative Media Creation
Generation Z expresses strong entrepreneurship and creativity, requiring apps like 'Lifeslice' to enable them to collaborate with others for story telling.
02
Artistic Social Networking
The Meanwise multimedia app has unlocked more expansive forms of sharing personal passions with others on social media.
03
Direct Collaborative Networking
Treble.fm and other networking apps are pioneering the use of direct networking for creative projects, bypassing traditional intermediaries.
Industry implications
What the Productionized Passion trend means for industry
Where the trend changes the playbookFor
Social Networking
Social media companies are pivoting toward platforms that enable creative collaboration, highlighting the popularity of Generation Z's well-rounded creativity and collaboration inclination.
For
Music Industry
With the rising popularity of direct networking among musicians, the music industry is expected to see more innovative tools and platforms to streamline connections for everyone in the creative pipeline.
For
Multimedia Production
Digital multimedia companies will need to develop new methods of collaboration to keep up with the growing demand for integrated workflows that meet the creativity-inclined wishes of Generation Z.
Workshop question
What can you do to help your consumer connect with a sense of creativity?
Trend signals
Trend signals for Productionized Passion
Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.
Popularity46%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Productionized Passion trend
4 featured examples from Oct 25, 2016 to Aug 4, 2017CategoryArt & Design
Musician Networking Apps
Treble.fm is a Collaborative Social Network for Musicians
The music industry can leverage collaborative music networks and streamlined talent discovery platforms to foster more talent collaborations and discover new artists.
CategoryTech
Social Multimedia Apps
'Meanwise' Lets Talented People Share Their Passion with Likeminded People
The emergence of 'Meanwise' highlights a growing demand for more genuine and creative social interaction in the social media industry.
CategoryTech
Group Chat Playlists
Spotify's Group Playlists for Messenger is Perfect for Road Trips or Parties
Companies in the music industry can create new features that allow for greater collaboration among users, similar to Spotify's group playlist, to increase user engagement and attr…
CategoryTech
Collaborative Social Video Apps
'Lifeslice' Enables Collaborative Video Creation Between Friends
The 'Lifeslice' app is positioned to disrupt the social networking industry by providing a new way for users to connect and share video content.
