The Starlook app is dedicated to helping people find clothes that compliment their specific body type, promoting healthy body image, and saving consumers time and money. While clothes always look great on a hanger, the beauty industry has a bad habit of not helping consumers understand what clothes are most flattering for their specific body type, often resulting in disappointment in the change room.
This app acts as a tool providing users with their measurements, clothing size and body shape digitally. Users are invited to use their smartphone camera to scan their body. The app will instantly process the images, converting the data into accurate and understandable measurements.
The Starlook app aims to combat the 50% retail return rate, by recommending consumers apparel that is most flattering to their body type.
Key Themes Behind This Trend
- Body Type-driven Shopping
- The trend of using smartphone apps to recommend clothes based on users' specific body types presents opportunities for disruptive innovation in the retail industry.
- Digital Body Measurements
- The trend of using smartphone cameras to scan and convert body images into accurate measurements provides opportunities for disruptive innovation in the fashion industry.
- Improved Retail Return Rates
- The trend of reducing retail return rates by recommending apparel that is most flattering to individual body types offers opportunities for disruptive innovation in the e-commerce industry.
Where This Applies
- Retail
- The retail industry can leverage the trend of body type-driven shopping by integrating apps that recommend clothes based on users' specific body types.
- Fashion
- The fashion industry can explore disruptive innovation opportunities by incorporating smartphone cameras to enable users to scan and obtain accurate body measurements.
- E-commerce
- The e-commerce industry can adopt the trend of improved retail return rates by implementing recommendations for apparel that is most flattering to individual body types.
