With the proliferation of shopping options available to consumers, brands are creating personalized shopping technologies in order to appeal to each individual consumer as much as possible. It's a safe bet that every consumer a brand hopes to entice will be online in some capacity, and so brands are harnessing digital experiences in the form of apps and platforms that expedite and customize shopping as much as possible.
Many brands have found ways to use technology to speed up the process of shopping in their stores or using their services. Nordstrom, for example, has a new online system that lets consumers reserve items virtually to then try on in the physical store – eliminating the need to spend time rifling through clothes racks. Further, AmazonFresh Pickup lets consumers effectively turn the grocery store into a drive-thru, with online orders that are then prepared for a specific time and loaded into consumers' cars by staff on-site.
From Voice Shopping Services to Virtual Mall Apps
Free-From Shopping Apps
Tesco and Spoon Guru are Teaming Up to Assist Consumers with Special Diets
AR Home Shopping Apps
Triple Develops Augmented Reality Home Shopping Apps for Furniture Retailers
Anticipatory Shopping Assistants
SmartStockup Ensures Consumers Never Run Out of Toilet Paper
Instant Shopping Services
Amazon's Instant Pickup Helps Consumers Get Items in Two Minutes
Personal Shopper Apps
Handled's App Connects Consumers to a Personal Shopper Service
Personalized Shopping Apps
The 'Savitude' Shopping App Picks Clothes That Fit Various Body Types
Voice Shopping Services
Walmart is Set to Offer Voice Shopping in Partnership with Google
Interactive Online Shopping Profiles
Sephora Profiles Allow Consumers to Streamline Their Shopping
Text-Based Shopping Services
PopSugar's 'Must Have It' Enables Consumers to Shop by Texting "Yes"
Shoppable Storytelling Services
'Amazon Spark' is an Inspirational, Shoppable Platform
Virtual Chatbot Stylists
Levi's Virtual Stylist Helps Customers Decide on Purchases
Drag-and-Drop Shopping Apps
'Thinkover' Makes It Easy for Users to Save and Purchase Items on Sale
Virtual Mall Apps
The Dote App Brands Itself as a "Mobile Mall"
Digitized In-Store Experiences
Nordstrom's 'Reserve Online and Try in Store' Service Has Expanded
AmazonFresh Pickup is Opening Its First Location in Seattle