Sephora Profiles Allow Consumers to Streamline Their Shopping

 - Aug 14, 2017
References: wwd & allure
In order to make online shopping a more positive experience for its loyal Beauty Insiders, Sephora is giving them the option to create interactive Sephora profiles where they can join groups, take part in Q+A sessions, get professional advice, and much more.

By creating a Sephora profile, consumers will be able to get a better understanding of what products are right for them, as well as gain some inspiration as to how to use those products in innovative ways.

Although the retailer's website is already highly accessible for those wishing to order products online, the use of Sephora profiles makes it easier for consumers to connect with one another so that they can truly feel like they're part of the massive community that Sephora has become.