'Amazon Spark' introduces a new way for Amazon users to shop via the Amazon iPhone app. The Instagram- and Pinterest-like shopping service reveals curated collections of of-the-moment moments, photos and stories that are product-centric.
While all users are able to view and interact with content shared on Amazon Spark, only Amazon Prime members are able to contribute to the community. Within the app, users are able to add items instantly to their shopping bag and connect with others for advice and feedback.
Although reviewers on Amazon are recognized for providing sound thoughts and considerate ratings, the introduction of Amazon Spark shows the that the company is looking to reward strong storytellers and product enthusiasts who can't necessarily be classified as "Top Reviewers."
Shoppable Storytelling Services
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