Category
Lifestyle
Assisted Choices
Trend cluster
Category
Homebrewed
Sustenance
Adventurous craft beers take flavor inspiration from the dinner menu.
4.0
Trend score
Trend
What is the Homebrewed Sustenance trend?
Homebrewed Sustenance: Unintuitive craft beer flavors are offering indie brewery fans with a variety of experimental flavor experiences with the introduction of dish-inspired brews. This progression speaks to the adventurous and dedicated nature of craft beer fans in seeking out the most unconventional of homebrew innovations in the interest of obtaining expert level knowledge.
Trend themes
Themes within the Homebrewed Sustenance trend
Three behaviours holding the trend together01
Dish-Inspired Brews
Craft beer breweries are experimenting with unconventional flavor combinations inspired by food dishes, creating new and unique taste experiences for consumers.
02
Collaborative Flavors
Collaborations between different brands, particularly unique pairings such as ice cream and beer, are creating innovative and unusual products that can appeal to a broad range of customers.
03
Uncommon Ingredients
Breweries are using uncommon ingredients, such as ramen noodles, to create signature and unique flavor experiences for consumers, tapping into the culinary creativity and adventurous spirit of their fan base.
Industry implications
What the Homebrewed Sustenance trend means for industry
Where the trend changes the playbookFor
Craft Beer Brewing
Craft beer brewing companies can leverage the inventive and adventurous spirit of their consumer base to experiment with unconventional flavors and ingredients.
For
Food and Beverage
Restaurants and food companies can partner with breweries to create collaborative products that tap into consumer interest in new and unique taste experiences.
For
Partnerships and Collaborations
Brands across different industries can collaborate to expand their market reach, create unique products, and appeal to a wider range of consumers.
Workshop question
What unconventional elements can you look to for inspiring a novel and unique customer experience?
Trend signals
Trend signals for Homebrewed Sustenance
Trend score 4.0 out of 10, from popularity 70%, activity 42%, freshness 8%.
Popularity70%
Activity42%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Homebrewed Sustenance trend
4 featured examples from Oct 14, 2015 to Jul 6, 2017CategoryLifestyle
Ice Cream-Flavored Beer
Ben & Jerry's is Releasing a New Flavor of Beer with New Belgium
Breweries can explore new and innovative flavors by collaborating with other well-known brands, creating unique beers that appeal to a wider audience.
CategoryLifestyle
Carrot Cake Beers
The Stone 24 Carrot Golden Ale is a Scrumptious Brew for the Cooler Weather
Craft breweries can experiment with unique ingredients and techniques to create innovative and tasty beer flavors that stand out in the market.
CategoryLifestyle
Ramen Noodle Beers
The Cup O' Beer Noodle Flavor Brew is Made with Real Noodles
Craft breweries can explore incorporating unconventional ingredients like ramen noodles into their beer recipes to offer unique offerings to beer enthusiasts.
CategoryLifestyle
Burger-Flavored Beers
Red Robin's 'Grilled Pineapple Golden Ale' Tastes Like Its Banzai Burger
Beverage companies can explore creating more unique and creative flavors, such as burger-flavored drinks, to appeal to adventurous consumers and increase revenue.
