Category
Lifestyle
Assisted Choices
Trend cluster
Category
Libational
Snacking
Flavors associated with drinking are incorporated into alcohol-free snacks.
2.7
Trend score
Trend
What is the Libational Snacking trend?
Libational Snacking: Consumers looking to savour the experience of drinking without indulging are embracing cocktail, wine and beer-inspired snacks that are ideal for holding off cravings. This progression highlights the continued persistence of performative foodie culture, as well as the repositioning of the drinking experience to be interchangeable with that of indulgent snacking.
Trend themes
Themes within the Libational Snacking trend
Three behaviours holding the trend together01
Alcohol-inspired snacks
The incorporation of alcohol flavors into snack foods provides an opportunity to cater to the continued prevalence of performative foodie culture.
02
Daring chip flavors
Bold chip flavors, such as Negroni potato chips, provide a trendy platform to create more classier snack options.
03
Artisanal alcohol-infused snacks
Artisanal popcorn that is beer-infused and draws inspiration from craft brews reflects a growing trend towards integrating inspired flavors from popular beverages.
Industry implications
What the Libational Snacking trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can leverage these trends to create new and innovative snack products based on changing consumer tastes.
For
Alcohol
Alcohol industry professionals can explore the incorporation of popular cocktail flavors into snack products to appeal to consumers who want to indulge without drinking alcohol.
For
Snack Foods
Manufacturers of snack foods can develop new, artisanal snack options that cater to those seeking healthier, natural, and organic ingredients.
Workshop question
What elements of consumer behavior can you observe in order to inform a better delivery of your product or service?
Trend signals
Trend signals for Libational Snacking
Trend score 2.7 out of 10, from popularity 45%, activity 28%, freshness 8%.
Popularity45%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Libational Snacking trend
5 featured examples from Oct 30, 2016 to Jan 10, 2018CategoryLifestyle
Beer-Infused Popcorn Snacks
Pub-Corn's Beer Popcorn is Inspired by Handcrafted Brews
The snack food industry can benefit from the rise of artisanal popcorn and alcohol-infused snacks by introducing innovative products to meet changing consumer preferences.
CategoryLifestyle
Chardonnay Cotton Candy
Chocolate Storybook Offers Alcohol-Inspired Cotton Candy Flavors
The alcoholic beverages industry could capitalize on the trend of alcohol-infused candy and expand their product offerings.
CategoryLifestyle
Negroni-Flavored Potato Chips
Lidl's 'Deluxe with Love Negroni' Chips Taste Like the Cocktail
Opportunity for food companies to develop innovative chip flavors inspired by other popular beverages.
CategoryLifestyle
Fruity Liquor-Flavored Sorbets
Beckleberry's Offers Award-Winning Sorbets with Unique Flavors
The growing trend of fruity liquor-flavored sorbets presents an opportunity for artisanal dessert producers to tap into the market.
CategoryLifestyle
Cocktail-Flavored Kettle Chips
Kettle Brand Created a Classic Caesar Chip Flavor for Canadians
Snack brands can explore cocktail-inspired flavors and limited-edition releases to attract consumers looking for unique and exciting snack options.
