Flavors associated with drinking are incorporated into alcohol-free snacks
Implications - Consumers looking to savour the experience of drinking without indulging are embracing cocktail, wine and beer-inspired snacks that are ideal for holding off cravings. This progression highlights the continued persistence of performative foodie culture, as well as the repositioning of the drinking experience to be interchangeable with that of indulgent snacking.
Workshop Question - What elements of consumer behavior can you observe in order to inform a better delivery of your product or service?
Trend Themes
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Alcohol-inspired Snacks — The incorporation of alcohol flavors into snack foods provides an opportunity to cater to the continued prevalence of performative foodie culture.
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Daring Chip Flavors — Bold chip flavors, such as Negroni potato chips, provide a trendy platform to create more classier snack options.
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Artisanal Alcohol-infused Snacks — Artisanal popcorn that is beer-infused and draws inspiration from craft brews reflects a growing trend towards integrating inspired flavors from popular beverages.
Industry Implications
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Food and Beverage — The food and beverage industry can leverage these trends to create new and innovative snack products based on changing consumer tastes.
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Alcohol — Alcohol industry professionals can explore the incorporation of popular cocktail flavors into snack products to appeal to consumers who want to indulge without drinking alcohol.
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Snack Foods — Manufacturers of snack foods can develop new, artisanal snack options that cater to those seeking healthier, natural, and organic ingredients.
