Trend cluster
Category

Filtration
Infrastructure

Smog-thwarting cities are on the rise through air-purifying technology.

Vertical Forest CitiesAir-Purifying BicyclesAir Purifying Street LampsSmog-Sucking Vacuum TowersPurifying Concept Cars

Trend

What is the Filtration Infrastructure trend?

Filtration Infrastructure: While urban technology is making the transition to more green energy, city infrastructure is taking even larger steps towards shrinking its carbon footprint through proactive air purification. Taking advantage of the buildings and vehicles that are prevalent within cities anyways, smart technology is being adapted alongside these elements to counterbalance the pollution often associated with crowded downtown city centers. The shift towards active air purification denotes a paranoia in health-conscious consumers who demand cleaner environments for themselves and their families.

Trend themes

Themes within the Filtration Infrastructure trend

Three behaviours holding the trend together
01

Active Air Purification

Cities are taking larger steps towards shrinking their carbon footprint through proactive air purification using smart technology alongside prevalent urban elements.

02

Green and Sustainable Infrastructure

City infrastructure is transitioning towards green energy and sustainable materials in an effort to reduce pollution.

03

Passive Pollution Reduction

Architects and designers are incorporating passive pollution reduction methods, such as plant-covered buildings and innovative air-filtering materials, into their designs.

Industry implications

What the Filtration Infrastructure trend means for industry

Where the trend changes the playbook
For

Urban Planning

Urban planners can incorporate active air purification technology into their designs, as well as explore the use of green and sustainable materials for infrastructure.

For

Architecture and Design

Architects and designers can incorporate passive pollution reduction methods, such as green installations and air-filtering materials, into their designs to improve air quality in cities.

For

Environmental Technology

The development of new and innovative technology in the field of environmental technology, such as improved air filters and purification methods, can greatly contribute to reducing urban pollution and improving air quality.

Workshop question

How does your brand empower consumers as they increasingly become more educated about their own health and wellness?

Trend signals

Trend signals for Filtration Infrastructure

Trend score 4.8 out of 10, from popularity 69%, activity 68%, freshness 8%.

Popularity69%
Activity68%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific