To coincide with the release of the newest season of Game of Thrones, a fantasy tourism stunt was launched by Tourism Ireland.
As many scenes of the show were filmed in picturesque locations across Ireland, it has received a boost in tourism since filming began in 2010. To make the most of this, Tourism Ireland is unveiling a 250-foot tapestry mural recounting the plot of the past six seasons of the show.
With the release of each episode of Game of Thrones season seven, a new portion of the tapestry will be revealed. The first piece of the woven art piece is currently being made and will be ready for show upon release of episode two. For those unable to see the tapestry on display at the Ulster Museum in Belfast, there is also an interactive version available for view online.
Key Themes Behind This Trend
- Fantasy Tourism
- Opportunity for travel companies to create fantasy-themed tours and experiences based on popular television shows and movies.
- Interactive Storytelling
- Potential for technology companies to develop interactive platforms that bring stories to life through immersive experiences.
- Location-based Marketing
- Space for marketers to leverage popular filming locations as a means of attracting tourists and promoting local businesses.
Where This Applies
- Travel and Tourism
- Innovative travel companies can capitalize on the growing trend of fantasy tourism to offer unique and immersive experiences for fans of popular shows and movies.
- Entertainment and Media
- Opportunity for media companies to develop interactive storytelling platforms that engage audiences in new and unique ways.
- Marketing and Advertising
- Marketing agencies can leverage popular filming locations to create targeted campaigns that resonate with fans and drive tourism.
