Studio Morison, an art duo comprising Heather and Ivan Morison, has recently erected a new sculptural pavilion called 'Look! Look! Look!' The structure earns its name, as it presents a pleasing and spectacular image; placed in the middle of a stately English garden, the pavilion is shaped like an exotic blooming flower and has a gentle pink hue.
Look! Look! Look! is in the garden of the National Trust's historic Berrington Hall in Herefordshire. The neo-classical Georgian mansion was built in the 18th century, and many of the exhibits at the cultural landmark reference that history — which is part of why Look! Look! Look! stands out even more. The modern, bright, and angular structure contrasts sharply against the Georgian airs throughout the rest of the grounds.
What's Driving This Trend
- Artistic Garden Installations
- There is an opportunity to create more art installations in historic gardens which create a sharp contrast to traditional architecture.
- Floral-shaped Structures
- The creation of sculptural pavilions with floral themes offers a unique blend of nature and art that can be incorporated in various settings such as events or hotels.
- Neo-classical Modern Contrasts
- There is an opportunity to create structures that blend modern design with a neo-classical aesthetic, producing an interesting contrast and conversation starter.
Who This Affects Most
- Art Installations
- This industry can explore the creation of art installations across various outdoor settings from historic to cosmopolitan areas, spicing up the visual experience and creating interest.
- Event Planning and Design
- This industry can incorporate floral-themed installations to create a unique experience for event guests, leaving a lasting impression and creating intrigue.
- Hospitality
- Hospitality businesses can explore incorporating unique floral-themed installations such as pavilions, sculptures and gardens to create an unforgettable and visual experience for guests.
