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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,654 more

Boozy Creative

Alcohol brands launch artist-centric events to attract a more diverse audience

Trend - As a marketing tactic, alcohol brands are partnering with musicians and artists for special events. These tend to be either one-off collaborations or part of a series. The activations are often open bar and have the potential to draw a younger crowd who is looking for events that encourage creativity.

Insight - Millenial and Gen Z crowds demand one-of-a-kind experiences from brands as their consumption habits favor authenticity and transparency more so than previous generations. Often, these expectations are not unreasonable and can be seamlessly integrated into the experience of the product itself. These changes stem from a rising consumer desire to be connected to culture and creativity while engaging with brand experiences.
Workshop Question - What kind of activation can strengthen the consumer perception of your brand?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
46,109 Total Clicks
Date Range:
Jun 18 — Dec 19
Trending:
This Year and Warm

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