Moog Audio recently unveiled the Sirin, a two oscillator, analog desktop, monophonic synthesizer from the brand's Taurus family of products.
The Sirin was created in celebration of the 2019 Moog House of Electronicus experience in Los Angeles, a pop-up event that enabled audio tech enthusiasts to explore the brand's different products and test them out for themselves.
With computer integration, this instrument comes with a software editor that greatly expands the capabilities of the synth. Based on brand's earlier synth, the Minitaur, the Sirin boasts a similar chassis and layout with a wider frequency range of the signature Moog sound.
With the Sirin created as a limited edition release, those interested in getting their hands on one will have to put an order in through the Moog website quickly.
Key Themes Behind This Trend
- Analog Desktop Synthesizers
- The growing popularity of analog desktop synthesizers presents opportunities for companies to develop innovative products with attractive price points.
- Limited Edition Releases
- Limited edition releases provide companies with an opportunity to create buzz around a new product and drive sales through exclusivity.
- Computer Integration
- Computer integration adds value to classic analog synth designs by expanding the capabilities of the instrument and enhancing the user experience.
Where This Applies
- Audio Technology
- The audio technology industry can leverage the trend towards analog desktop synthesizers to create new product offerings and generate revenue.
- Music Equipment Manufacturing
- The growing popularity of analog desktop synthesizers presents a disruptive innovation opportunity for manufacturers to create and market affordable yet high-end gear.
- Event Marketing
- Moog's House of Electronicus event showcases how brands can drive product interest with immersive and interactive experiences.
