Tart cherry extract is becoming increasingly popular in sports nutrition
Trend - Research has strongly suggested that tart cherry extract is useful in enhancing cardiovascular health, sleep, and recovery from sports-induced muscle damage. As a result, brands in the sports nutrition category are updating their formulas with this functional ingredient.
Insight - Contemporary consumers are embracing the health and wellness movement, and as a result, many are looking for products that will support them in their lifestyle choices. Given that there are many options on the market, individuals are increasingly narrowing their search to functional ingredients that will specifically target their needs. In doing so, consumers do not only feel healthier and more energized, but they are also reassured that the purchase will benefit their lifestyle.
Insight - Contemporary consumers are embracing the health and wellness movement, and as a result, many are looking for products that will support them in their lifestyle choices. Given that there are many options on the market, individuals are increasingly narrowing their search to functional ingredients that will specifically target their needs. In doing so, consumers do not only feel healthier and more energized, but they are also reassured that the purchase will benefit their lifestyle.
Workshop Question - How can your brand better target consumer demographics?
