Category
Lifestyle
Assisted Choices
Trend cluster
Category
Cherry
Supplement
Tart cherry extract is becoming increasingly popular in sports nutrition.
3.5
Trend score
Trend
What is the Cherry Supplement trend?
Cherry Supplement: Research has strongly suggested that tart cherry extract is useful in enhancing cardiovascular health, sleep, and recovery from sports-induced muscle damage. As a result, brands in the sports nutrition category are updating their formulas with this functional ingredient.
Insight
The consumer insight behind the Cherry Supplement trend
Contemporary consumers are embracing the health and wellness movement, and as a result, many are looking for products that will support them in their lifestyle choices. Given that there are many options on the market, individuals are increasingly narrowing their search to functional ingredients that will specifically target their needs. In doing so, consumers do not only feel healthier and more energized, but they are also reassured that the purchase will benefit their lifestyle.
Trend themes
Themes within the Cherry Supplement trend
Three behaviours holding the trend together01
Functional ingredients
Functional ingredients that support specific needs are increasingly in demand by contemporary consumers in the health and wellness movement.
02
Natural supplements
The popularity of natural supplements without synthetic chemicals and GMOs is on the rise for reducing inflammation, promoting healthy sleep and more.
03
Sugar-free and clean label products
Health-conscious consumers are seeking clean label products like sugar-free sports drinks and prebiotic sodas.
Industry implications
What the Cherry Supplement trend means for industry
Where the trend changes the playbookFor
Sports nutrition
Sports nutrition brands are updating their formulas with functional ingredients like tart cherry that enhance cardiovascular health, sleep, and recovery.
For
Clean nutrition
Clean nutrition product creators are introducing all-natural supplements and plant-based sports powders with functional ingredients that appeal to ingredient-conscious consumers who support an active lifestyle.
For
Better-for-you beverages
Prebiotic soda brands like VINA aim to disrupt the better-for-you beverage industry by offering functional ingredients that strengthen brain-gut connections and low-sugar and vegan-friendly options.
Workshop question
How can your brand better target consumer demographics?
Trend signals
Trend signals for Cherry Supplement
Trend score 3.5 out of 10, from popularity 55%, activity 40%, freshness 11%.
Popularity55%
Activity40%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cherry Supplement trend
6 featured examples from Oct 31, 2019 to Jan 27, 2022CategoryLifestyle
Better-For-You Prebiotic Sodas
VINA Was Formulated to Strengthen Your Brain-Gut Connection
As gut health gains importance, the prebiotic and probiotic industry is presenting numerous disruptive opportunities for unique, innovative products.
CategoryMarketing
Clean Ingredient Sports Drinks
BioSteel Cherry Lime Features a Flavorful, Sugar-Free Formula
The clean ingredient trend can disrupt the sports and energy drink industry as companies innovate to incorporate healthier formulas.
CategoryLifestyle
Plant-Based Sports Powders
The Orgain Organic Sport Line Has Ingredients Like Adaptogens & ACV
The sports supplement industry could be disrupted by the development of plant-based and clean sports performance products.
CategoryLifestyle
Natural Anti-Inflammation Supplements
Upgraid's Supplements are Made Without Synthetic Chemicals
The health supplement industry can capitalize on the trend towards natural alternatives by developing and offering innovative products made without synthetic chemicals.
CategoryMarketing
Restorative Sleep-Enhancing Gummies
The Hilo Nutrition Sleep Recovery Gummies Enable Better Rest
Opportunity for supplement companies to create and market sleep-enhancing products.
CategoryLifestyle
Beneficial Tart Cherry Extracts
Iprona's Cherrycraft is a Functional Ingredient for Supplements
The rise of tart cherry extract as a functional ingredient in sports nutrition products presents a growth opportunity for companies in this sector.
