Some studies have proven that tart cherry extract can prove to be useful for sports nutrition products and Italian fruit extracts firm Iprona is taking advantage of this by launching its CherryCraft.The ingredient is said to improve muscle recovery and cardiovascular health. In addition, studies have pointed to other beneficial effects correlated to sport performance and sleep. As a result, Iprona CEO Stephan Breitenberger seems to have a lot of faith in tart cherry extract as "highly promising" in the market.
CherryCraft was made with Iprona's Polyphenol Technology (IPT). This process enables a fully traceable European supply chain because it uses a "mechanical, solvent-free separation and enrichment ultra-filtration process." As the ingredient is becoming increasingly popular in the sports nutrition space, Iprona joins other developers and manufacturers like Denmark-based Asiros.
Image Credit: CherryCraft