Cheribundi is Launching Two New Products for Lifestyle Support
Michael Hemsworth — April 22, 2022 — Marketing
References: cheribundi & bevnet
These new Cheribundi products are arriving as a way for consumers to support their lifestyle and enjoy an optimized routine thanks to the functional benefits of tart cherry.
The Immunity and Sleep Concentrates both feature antioxidant-rich tart cherries, and are formulated with ease-of-use in mind; each one comes packaged in a pouch for quick consumption. The Sleep Concentrate is perfect for supporting quality rest, while the Immunity Concentrate uses all-natural ingredients to support overall health.
The CEO of Cheribundi Marcel Bens explained the new products further saying, "Our concentrates were created for our roster of 350+ collegiate and professional teams and we’re thrilled to launch Immunity and Sleep with even more added benefits to everyday healthletes. According to leading exercise physiologists, there is no product in the world proven to help athletes recover better than tart cherry juice and these new products solidify Cheribundi’s position as the leading all-natural performance wellness company.”
The Immunity and Sleep Concentrates both feature antioxidant-rich tart cherries, and are formulated with ease-of-use in mind; each one comes packaged in a pouch for quick consumption. The Sleep Concentrate is perfect for supporting quality rest, while the Immunity Concentrate uses all-natural ingredients to support overall health.
The CEO of Cheribundi Marcel Bens explained the new products further saying, "Our concentrates were created for our roster of 350+ collegiate and professional teams and we’re thrilled to launch Immunity and Sleep with even more added benefits to everyday healthletes. According to leading exercise physiologists, there is no product in the world proven to help athletes recover better than tart cherry juice and these new products solidify Cheribundi’s position as the leading all-natural performance wellness company.”
Trend Themes
1. Functional Supplements - The rise of functional supplements with targeted benefits such as supporting immunity and sleep, presents an opportunity for the supplement industry to innovate with all-natural ingredients.
2. Ease-of-use Packaging - Concentrates packaged for quick consumption allow brands to offer products with convenient, on-the-go usage, providing innovative solutions for busy consumers.
3. Performance Wellness - The increasing demand for functional products focused on overall health and athlete recovery, presents an opportunity for companies to create new product line offerings in the performance wellness industry.
Industry Implications
1. Supplement Industry - Incorporating all-natural ingredients into supplements, while targeting specific benefits such as immunity and sleep, presents an opportunity for supplement companies to innovate and capitalize on the functional supplement trend.
2. Packaging Industry - Creating packaging solutions to offer on-the-go usage for functional supplements can help packaging companies stay ahead of demand for convenience and ease-of-use.
3. Performance Wellness Industry - Expanding product lines to meet the demand for overall health and athlete recovery solutions can help companies in the performance wellness industry better position themselves for future growth and demand.
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