Tech companies are launching tools to help those recovering from injuries
Trend - The use of artificial intelligence in sports training has been prevalent over the last couple of years and now, brands are pivoting to utilize AI's potential in the space of rehabilitation and recovery.
Insight - When faced with a tedious and long-term task, contemporary consumers look for ways to speed up the process, without compromising the result. This desire is often brought on by a demanding lifestyle and fast-paced environment. Aware that cutting-edge technology can bring not only efficiency and convenience but also precision to any given situation, individuals increasingly turn for solutions to the tech industry.
Insight - When faced with a tedious and long-term task, contemporary consumers look for ways to speed up the process, without compromising the result. This desire is often brought on by a demanding lifestyle and fast-paced environment. Aware that cutting-edge technology can bring not only efficiency and convenience but also precision to any given situation, individuals increasingly turn for solutions to the tech industry.
Workshop Question - How can your brand utilize artificial intelligence to benefit consumers?
