During COVID-19, hybrid work and fitness solutions are growing in popularity
Trend - Aware that consumers are spending increased amounts of time at home at their desk, brands are emphasizing the availability of fitness and work solutions that will enable individuals to be more active during the day.
Insight - During the COVID-19 pandemic, the number of remote workers has exponentially increased, with many considering this being a permanent thing. Individuals are realizing that they are not getting as much exercise as before due to the absence of their daily commute, gym closers, and an inability to separate work from personal life. As a result, many are looking for ways to seamlessly address this, either through products or enforced daily routines.
Insight - During the COVID-19 pandemic, the number of remote workers has exponentially increased, with many considering this being a permanent thing. Individuals are realizing that they are not getting as much exercise as before due to the absence of their daily commute, gym closers, and an inability to separate work from personal life. As a result, many are looking for ways to seamlessly address this, either through products or enforced daily routines.
Workshop Question - How can your brand encourage consumers to be more active when working from home?
