Category
Lifestyle
Assisted Choices
Trend cluster
Category
At-Desk
Workout
During COVID-19, hybrid work and fitness solutions are growing in popularity.
5.9
Trend score
Trend
What is the At-Desk Workout trend?
At-Desk Workout: Aware that consumers are spending increased amounts of time at home at their desk, brands are emphasizing the availability of fitness and work solutions that will enable individuals to be more active during the day.
Insight
The consumer insight behind the At-Desk Workout trend
During the COVID-19 pandemic, the number of remote workers has exponentially increased, with many considering this being a permanent thing. Individuals are realizing that they are not getting as much exercise as before due to the absence of their daily commute, gym closers, and an inability to separate work from personal life. As a result, many are looking for ways to seamlessly address this, either through products or enforced daily routines.
Trend themes
Themes within the At-Desk Workout trend
Three behaviours holding the trend together01
Fitness-focused Workstations
Creating workstations with built-in workout equipment to meet the increased demand for health-focused office solutions.
02
Magnetic Chair Workout Solutions
Designing exercise equipment to fit onto the rear of a chair to allow professionals to take sporadic breaks to stretch and enhance their overall wellness.
03
Desk-Equipped Workout Bikes
Developing stationary bikes with built-in desks to enable users to stay active as they work.
Industry implications
What the At-Desk Workout trend means for industry
Where the trend changes the playbookFor
Office Furniture Industry
Industry professionals should invest in developing new furniture designs which compliment the benefits of a healthy lifestyle.
For
Health Tech Industry
Health professionals should explore the potential of integrating exercise into everyday technologies.
For
Fitness Equipment Industry
Manufacturers should develop smart versions of conventional workout equipment to allow for better integration with technology.
Workshop question
How can your brand encourage consumers to be more active when working from home?
Trend signals
Trend signals for At-Desk Workout
Trend score 5.9 out of 10, from popularity 83%, activity 85%, freshness 9%.
Popularity83%
Activity85%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the At-Desk Workout trend
4 featured examples from Apr 18 to Dec 19, 2020CategoryLifestyle
Magnetic Chair Workout Solutions
The Conceptual 'Pluching' Exercise Equipment is Easy to Use
The Pluching exercise equipment creates opportunities for office furniture companies to design and manufacture ergonomic office chairs that seamlessly integrate exercise features.
CategoryArt & Design
Fitness-Focused Workstation Systems
The 'Fitwork' Station Allows for Workouts While You Work
Disruptive innovation opportunity: Develop ergonomic furniture that promotes physical activity and comfort in the workplace.
CategoryLifestyle
Desk-Equipped Workout Bikes
The Exerpeutic 2500 Exercise Bike Keeps Users Busy as They Work
Adapting to consumer demands for multi-functional exercise bikes may inspire innovation in the traditional fitness industry and create new market opportunities.
CategoryLifestyle
Standing Workstation Treadmills
The VersaDesk UnderDesk Electric Treadmill Enables Office Workouts
Innovative fitness equipment manufacturers can further capitalize on the trend towards healthy work habits by creating flexible, space-efficient and connected exercise machines.
