Most clay masks on the market are designed to harden and crack, which can sometimes be uncomfortable for those with dry, sensitive or stressed skin—but True Botanicals is introducing a moisturizing clay mask that's as powerful as ever for detoxifying the skin, yet also more comfortable and non-stripping. While some of the simplest clay masks can be made by mixing some sort of clay with water, True Botanicals' Pacific Glacial Clay Detoxifying Mask is made with gentle glacial clay, plant-based squalane and activated bamboo charcoal, plus glycerin and botanical ingredients like camellia seed oil and oat extract.
After applying the face mask to clean, dry skin and waiting for anywhere from 10 to 15 minutes, True Botanicals recommends rinsing away the mask and nourishing the skin with a face oil. Thanks to the mask's ultra-gentle nature, it can be used up to three times weekly.
Image Credit: True Botanicals
What Makes This Trend Stand Out
- Moisturizing Clay Masks
- Incorporate hydrating ingredients into clay masks to create a more comfortable and non-stripping experience for those with dry or sensitive skin
- Plant-based Skincare
- Use plant-based ingredients like glacial clay and squalane to create effective and gentle skincare products
- Multi-use Skincare
- Create masks that can also double as a nourishing treatment by recommending to follow with a face oil
Sectors Adopting This
- Skincare
- Develop moisturizing clay masks and other plant-based skincare products for those with dry or sensitive skin
- Beauty
- Create multi-use skincare products with gentle and effective ingredients like glacial clay, squalane, and activated bamboo charcoal
- Sustainability
- Emphasize the use of natural and organic ingredients in skincare products to promote sustainability in the beauty industry
