Camel milk is becoming a popular beauty ingredient in the North American market
Trend - Camel milk is rich in natural AHAs (which are beneficial to exfoliation), minerals, and vitamins. Traditionally used in Africa and Asia, camel milk's popularity is increasing in the North American beauty market.
Insight - When it comes to their self-care routines, contemporary consumers are influenced by the wellness movement and as a result, are always looking for new ways to enhance their regime or survey ingredients that might fit their needs better. In doing so, individuals feel more refreshed, energized, and confident—which, in turn, allows them to be more productive and to feel less stressed during their busy day-to-day.
Insight - When it comes to their self-care routines, contemporary consumers are influenced by the wellness movement and as a result, are always looking for new ways to enhance their regime or survey ingredients that might fit their needs better. In doing so, individuals feel more refreshed, energized, and confident—which, in turn, allows them to be more productive and to feel less stressed during their busy day-to-day.
Workshop Question - What new ingredient can help your product stand out?
Trend Themes
1. Camel Milk Skincare - The increasing popularity of camel milk in North American beauty market offers potential for disruptive innovation to create new skincare lines.
2. Natural Ahas - The trend toward natural exfoliation agents and the use of natural AHAs offers opportunities to innovate in the skincare market with camel milk as a key ingredient.
3. Wellness Movement - The wellness movement influences consumers to seek out new ingredients and self-care routines; this trend has paved the way for the increasing popularity of camel milk in skincare.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry will find potential for offering revolutionary beauty products by utilizing camel milk as a hot new ingredient.
2. Organic and Sustainable Products - The organic and sustainable products industry can leverage camel milk's environmentally-friendly production to create skincare products that minimize the environmental impact of such products.
3. Anti-aging Products - Anti-aging product manufacturers can incorporate camel milk in their products for its anti-aging and nutrient-rich properties.
