Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seltzer
Infusion
Popular seltzer flavors are being explored in the food category.
2.5
Trend score
Trend
What is the Seltzer Infusion trend?
Seltzer Infusion: The immense popularity of seltzers is expanding to the larger culinary category as many brands are launching various foods that are either inspired by the flavors of the low-alcohol drink or are directly infused with them.
Insight
The consumer insight behind the Seltzer Infusion trend
Given the exponential growth of diverse options on the market, contemporary consumers—especially Millennials and Gen Z—are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity. In this space, individuals are increasingly embracing their spirit for adventure by looking for ways to indulge in something unfamiliar and exciting.
Trend themes
Themes within the Seltzer Infusion trend
Three behaviours holding the trend together01
Flavor Infused Foods
Food manufacturers are launching various foods that are either inspired by the flavors of the alcoholic drink or are directly infused with them.
02
Novelty Products
Contemporary consumers are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity.
03
Alcohol-Infused Treats
Alcohol-infused products are becoming more popular as brands look to add a unique twist to their offerings.
Industry implications
What the Seltzer Infusion trend means for industry
Where the trend changes the playbookFor
Food Manufacturing
Food manufacturers can explore various ways to incorporate trendy flavors into their products to appeal to curious consumers looking for something new and exciting.
For
Alcohol and Beverage
Alcohol and beverage companies can explore the potential of partnering with food manufacturers to create innovative products that cater to the trend of flavor-infused foods.
For
Gifts and Novelties
Companies in the gifts and novelties industry can target consumers on the lookout for unique and interesting products with a wide range of alcohol-infused treats like hard seltzer ice cream and alcoholic chocolates.
Workshop question
Conceptualize a novelty hybrid in the food/beverage category.
Trend signals
Trend signals for Seltzer Infusion
Trend score 2.5 out of 10, from popularity 39%, activity 27%, freshness 9%.
Popularity39%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seltzer Infusion trend
4 featured examples from Apr 16 to Nov 27, 2020CategoryLifestyle
Hard Seltzer Ice Creams
Tipsy Scoop and Truly Created Frozen Treats Infused with Spiked Seltzer
The alcoholic beverage industry can explore opportunities to expand their product offerings by collaborating with food companies to create alcohol-infused food products.
CategoryLifestyle
Seltzer-Infused Pizza Crusts
Blaze Pizza is Serving Up a White Claw Crust Pizza for One Day Only
Fast food chains can explore infusing alcoholic beverages into their menu items, presenting a disruptive innovation opportunity to attract new customers.
CategoryLifestyle
Fruit-Flavored Popcorn Snacks
LesserEvil is Launching Fun Summer Flavors Inspired by Hard Seltzer
New fruit-flavored popcorn snacks offer a unique, on-trend snacking option.
CategoryLifestyle
Hard Seltzer-Infused Chocolates
Truly Hard Seltzer and Compartés Teamed Up on Stuffed Truffles
Integrate unconventional ingredients and flavors in your confectionery to create buzz-worthy products.
