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Seltzer Infusion

Popular seltzer flavours are being explored in the food category

Trend - The immense popularity of seltzers is expanding to the larger culinary category as many brands are launching various foods that are either inspired by the flavors of the low-alcohol drink or are directly infused with them.

Insight - Given the exponential growth of diverse options on the market, contemporary consumers—especially Millennials and Gen Z—are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity. In this space, individuals are increasingly embracing their spirit for adventure by looking for ways to indulge in something unfamiliar and exciting.
Workshop Question - Conceptualize a novelty hybrid in the food/beverage category.
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
32,040 Total Clicks
Date Range:
Apr 20 — Dec 20
Trending:
This Month and Mild
Consumer Insight Topics:

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