Popular seltzer flavors are being explored in the food category
Trend - The immense popularity of seltzers is expanding to the larger culinary category as many brands are launching various foods that are either inspired by the flavors of the low-alcohol drink or are directly infused with them.
Insight - Given the exponential growth of diverse options on the market, contemporary consumers—especially Millennials and Gen Z—are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity. In this space, individuals are increasingly embracing their spirit for adventure by looking for ways to indulge in something unfamiliar and exciting.
Insight - Given the exponential growth of diverse options on the market, contemporary consumers—especially Millennials and Gen Z—are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity. In this space, individuals are increasingly embracing their spirit for adventure by looking for ways to indulge in something unfamiliar and exciting.
Workshop Question - Conceptualize a novelty hybrid in the food/beverage category.
Trend Themes
1. Flavor Infused Foods - Food manufacturers are launching various foods that are either inspired by the flavors of the alcoholic drink or are directly infused with them.
2. Novelty Products - Contemporary consumers are on the lookout for novelty products that they can experience and enjoy either as a form of entertainment or as a way to satisfy their curiosity.
3. Alcohol-infused Treats - Alcohol-infused products are becoming more popular as brands look to add a unique twist to their offerings.
Industry Implications
1. Food Manufacturing - Food manufacturers can explore various ways to incorporate trendy flavors into their products to appeal to curious consumers looking for something new and exciting.
2. Alcohol and Beverage - Alcohol and beverage companies can explore the potential of partnering with food manufacturers to create innovative products that cater to the trend of flavor-infused foods.
3. Gifts and Novelties - Companies in the gifts and novelties industry can target consumers on the lookout for unique and interesting products with a wide range of alcohol-infused treats like hard seltzer ice cream and alcoholic chocolates.
