Fruit-Flavored Popcorn Snacks

LesserEvil is Launching Fun Summer Flavors Inspired by Hard Seltzer

Flavored popcorn is easy to find in varieties that are cheesy, smoky, buttery or accented with decadent chocolate or caramel flavors but LesserEvil will soon be introducing summery fruit-flavored popcorn for the summer season. The all-new, unconventionally flavored Lemonade, Pink Grapefruit and Watermelon Hibiscus popcorn snacks were inspired by the popularity of hard seltzer and flavored sparkling water, which are uplifting and refreshing.

These snacks are made with a base of organic, non-GMO popcorn plus organic coconut oil and seasonings that include cane sugar, Himalaya crystal salt and for some flavors, organic beet powder for color. The organic and vegan popcorn snacks are a good source of fiber and offer a unique way for people to enjoy a light snack during days of warm weather.

Image Credit: LesserEvil

Fruit-flavored Popcorn
LesserEvil introduces new summer flavors inspired by hard seltzer.
Hard Seltzer-inspired Snacks
Fruit-flavored popcorn snacks were created with the popularity of hard seltzer in mind.
Organic and Vegan Snacking
The new popcorn snacks are organic, vegan, and a good source of fiber.

Who This Affects Most

Snack Food
New fruit-flavored popcorn snacks offer a unique, on-trend snacking option.
Organic Food
The use of organic ingredients presents an opportunity for organic food companies to expand their snack offerings.
Plant-based Food
The vegan and non-GMO ingredients in LesserEvil's popcorn snacks align with the growing trend of plant-based food.
SCORE
1.8 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 25%
Activity 20%
Freshness 9%