This new LesserEvil x Thrive Market snack has been created in collaboration between the brands to provide patrons a flavorful, sustainable way to satisfy their hunger when feeling peckish. The new Elote snack flavor is an online-only offering that will be available alongside the original fan favorites including Salted, Olive Oil, Sweet & Salty and Vegan Butter. The Elote-flavored snack harnesses the taste of the namesake Mexican street food staple with notes of cheese, pepper and spices on a satiating popcorn snack.
The LesserEvil x Thrive Market snack is launching November 30, 2022 exclusively for all Thrive Market members in the continental US to enjoy this holiday season. Priced at between $2.99 and $4.99, the snack is contained within packaging from NEO Plastics to expedite the breakdown process upon disposal.
What's Driving This Trend
- Online-only Snack Offerings
- Businesses can innovate their snack offerings by creating exclusive online-only flavors that cater to a specific consumer segment, while leveraging sustainable packaging options.
- Collaboration Between Brands
- Collaborations between established brands can create unique snack offerings that leverage the strengths of both businesses, while expanding their customer base through cross-promotion.
- Flavor Innovation
- Businesses can capture consumer attention by innovating on traditional snack flavors, such as this Elote-flavored popcorn, offering a fresh spin on classic snacks.
Who This Affects Most
- Snack Food Industry
- Companies in the snack food industry can create innovative snack flavors and explore sustainable packaging options to stay ahead of consumer trends and demand.
- E-commerce Industry
- E-commerce platforms can collaborate with snack companies to offer exclusive online-only flavors, while leveraging data insights to cater to specific consumer segments.
- Sustainability Industry
- Businesses in the sustainability industry can collaborate with snack companies to offer eco-friendly and biodegradable packaging options, helping to reduce landfill waste and promote sustainability.
