Ahead of the holiday season, PATRÓN is giving fans the opportunity to make heartfelt connections with friends and family with the unveiling of the PATRÓN Virtual Gift Wrapper. The new augmented reality bottle allows consumers to create personalized, virtual bottle wrappers to elevate the gifting experience.
“This holiday season will be like no other we have experienced before and our goal at PATRÓN is to keep people connected,” said Adrian Parker, Global Vice President, Marketing for PATRÓN Tequila at Bacardi Global Brands Limited. “At PATRÓN, we have always strived to create memorable experiences often leveraging new technology to interact, engage and educate. With the PATRÓN Virtual Gift Wrapper, we are providing gifters the opportunity to create custom and personalized gift wrapping to connect with their friends and family this holiday season, while also fostering memories that go beyond the last sip.”