PATRÓN Debuts Customizable AR Packing for a Personalized Gift
Grace Mahas — December 9, 2020 — Marketing
References: patrontequila
Ahead of the holiday season, PATRÓN is giving fans the opportunity to make heartfelt connections with friends and family with the unveiling of the PATRÓN Virtual Gift Wrapper. The new augmented reality bottle allows consumers to create personalized, virtual bottle wrappers to elevate the gifting experience.
“This holiday season will be like no other we have experienced before and our goal at PATRÓN is to keep people connected,” said Adrian Parker, Global Vice President, Marketing for PATRÓN Tequila at Bacardi Global Brands Limited. “At PATRÓN, we have always strived to create memorable experiences often leveraging new technology to interact, engage and educate. With the PATRÓN Virtual Gift Wrapper, we are providing gifters the opportunity to create custom and personalized gift wrapping to connect with their friends and family this holiday season, while also fostering memories that go beyond the last sip.”
“This holiday season will be like no other we have experienced before and our goal at PATRÓN is to keep people connected,” said Adrian Parker, Global Vice President, Marketing for PATRÓN Tequila at Bacardi Global Brands Limited. “At PATRÓN, we have always strived to create memorable experiences often leveraging new technology to interact, engage and educate. With the PATRÓN Virtual Gift Wrapper, we are providing gifters the opportunity to create custom and personalized gift wrapping to connect with their friends and family this holiday season, while also fostering memories that go beyond the last sip.”
Trend Themes
1. Customizable AR Packaging - Disruptive innovation opportunity: Implement augmented reality technology to create personalized packaging experiences for consumers.
2. Virtual Gifting - Disruptive innovation opportunity: Develop virtual gifting platforms that enable personalized connections and experiences.
3. Enhanced Holiday Experiences - Disruptive innovation opportunity: Use new technology to enhance holiday experiences and create lasting memories beyond traditional gift-giving.
Industry Implications
1. Alcohol and Beverage - Disruptive innovation opportunity: Introduce augmented reality packaging and virtual gifting options in the alcohol and beverage industry.
2. E-commerce and Retail - Disruptive innovation opportunity: Incorporate customizable augmented reality packaging and virtual gifting features into e-commerce and retail platforms.
3. Technology and Digital Media - Disruptive innovation opportunity: Develop new augmented reality solutions and digital platforms to enhance holiday experiences and personal connections.
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