Tech brands are incorporating side hustle-specific features in their apps
Published: December 20, 2020
Re-emergence: February 17, 2026
Re-emergence: February 17, 2026
Trend - Developers are creating mobile applications that can assist consumers and budding entrepreneurs with building and maintaining their side hustles. The platforms include useful features, pertaining to organization, investment, and so on.
Insight - Because the price of living is going up faster than the average wage, contemporary consumers—especially those part of younger demographics—are finding it increasingly difficult to maintain their lifestyles in urban environments. This motivates many to take on additional work outside their primary job and this is often either out of necessity or due to an existing passion. In order to not burn out and to keep everything afloat, individuals are looking for tools that will give them peace of mind.
Insight - Because the price of living is going up faster than the average wage, contemporary consumers—especially those part of younger demographics—are finding it increasingly difficult to maintain their lifestyles in urban environments. This motivates many to take on additional work outside their primary job and this is often either out of necessity or due to an existing passion. In order to not burn out and to keep everything afloat, individuals are looking for tools that will give them peace of mind.
Workshop Question - How can your brand help individuals multi-task?
Trend Themes
1. Rise of Side Hustle Economy - As the cost of living goes up, consumers are increasingly turning to side hustles and businesses are creating specialized tools to cater to this trend.
2. Commission-free Trading - Mobile apps that offer commission-free trading, like Gatsby, are disrupting the traditional investment industry and catering to users who are diversifying their investment strategies through side hustles
3. Expert Advice Apps - Mobile apps like Intro, that connect users with experts and provide personalized advice and mentorship, are becoming increasingly popular as consumers look for guidance in starting and growing side hustles.
Industry Implications
1. Mobile App Development - As consumers increasingly turn to mobile apps to manage and grow their side hustles, there is a huge opportunity for developers to create specialized and innovative tools.
2. Investment - With the rise of side hustle investing and commission-free trading apps, traditional investment companies will need to innovate and adapt in order to remain competitive.
3. Expert Services - As consumers increasingly seek expert guidance and mentorship for their side hustles, there is an opportunity for expert services companies to create new offerings and tap into this growing market.
6 Featured, 53 Examples:
60,527 Total Clicks
Date Range:
Dec 20 — Oct 24
Trending:
Mild
Consumer Insight Topics:
