A new startup called Popcorn just launched a platform where users can send short video messages to their coworkers.
The company sought to create a video messaging platform that was appropriate for a work environment. Popcorn lets users record video messages for their coworkers - and can be used in the place of an email, text, or Slack message. Popcorn is the perfect way to send a quick hello or check in to a colleague and is much more convenient than drafting a wordy email or text. Popcorn is also a great way to network. Instead of sending a long-winded LinkedIn message, Popcorn lets a user send a personalized and friendly video message.
Popcorn is free to download on iOS devices and offers a Slack integration.
Image Credit: Popcorn
Why This Trend Is Growing
- Workplace Video Messaging
- The rise of video messaging in the workplace creates opportunities for startups to deliver a better-work related experience.
- Employee Engagement Platforms
- The need for video communication channels has greatly increased in the past months, making it a lucrative market to introduce innovative employee engagement tools and platforms.
- Automated Video Transcription Technologies
- Automated video transcription technologies, when integrated with workplace video Communications Platforms, are a potential disruptive innovation to reduce manual effort and enhance the accessibility of video communication.
Industries Being Reshaped
- Communication and Collaboration Software
- Software companies that specialize in communication and collaboration have a significant market opportunity in delivering new video messaging solutions to the workplace.
- HR Management Platforms
- HR management platforms that include video messaging modules for employee communications can differentiate themselves from competitors and gain a competitive edge.
- Digital Marketing and Advertising
- Digital marketing and advertising businesses may explore video collaboration platforms as a way to increase their advertising reach and engagement through personalized video messages.
