Trend cluster
Category

Immersive
Roleplay

Brands are introducing thoughtful features that enhance the gaming experience.

AR Gaming Console GlassesLive In-Game AI translatorAccessible Gaming Equipment KitsWearable Gamer Speaker SystemsAccessible eSports Headsets

Trend

What is the Immersive Roleplay trend?

Immersive Roleplay: In order to immerse consumers more into their video games, brands are launching accessible products that can seamlessly enhance roleplay. These innovations boast voice changing capabilities or even enable users to speak to each other, despite language barriers.

Insight

The consumer insight behind the Immersive Roleplay trend

In the last couple of years, the gaming community has increased in size—and this is especially true during the COVID-19 pandemic when consumers are advised to stay at home and have picked up new hobbies. While some consider games to be entertainment and a way to socialize with their friends, for others—it is a passion. This, in turn, is creating a demand for better experiences, as consumers look to be more immersed, amused, or even distracted.

Trend themes

Themes within the Immersive Roleplay trend

Three behaviours holding the trend together
01

Enhanced Roleplay

Brands are introducing accessible products that can seamlessly enhance roleplay for more immersive experiences in gaming.

02

Accessibility Gaming

Brands are creating customizable and adaptable gaming equipment kits and accessories for players with differing abilities.

03

In-Game AI Translators

Companies are using AI technology to improve communication and language barriers in the gaming industry.

Industry implications

What the Immersive Roleplay trend means for industry

Where the trend changes the playbook
For

Video Game Consoles and Accessories

A market that is growing with innovative products and accessories that are enhancing the gaming experience.

For

Audio/Podcast Industry

As gaming becomes more immersive, users demand high quality audio, leading to opportunities in the production of gaming-specific audio equipment.

For

AI/ML Industry

By using language recognition and translation AI, gaming companies can disrupt the status quo and enhance gaming experiences for multilingual gamers.

Workshop question

How can your brand provide a more immersive experience?

Trend signals

Trend signals for Immersive Roleplay

Trend score 3.1 out of 10, from popularity 35%, activity 48%, freshness 10%.

Popularity35%
Activity48%
Freshness10%
Audience
70%Men
30%Women
  • Gen Alpha
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Immersive Roleplay trend

7 featured examples from Feb 6, 2019 to Sep 1, 2021
AR Gaming Console Glasses
CategoryTech

AR Gaming Console Glasses

The Conceptual Nintendo Switch Joy-Glasses by James Tsai are Immersive

Disruptive innovation opportunity: Integrate AR technology into gaming consoles and accessories to revolutionize the gaming industry.

Live In-Game AI translator
CategoryTech

Live In-Game AI translator

Acer Launched SigridWave, an In-Game Live AI Translator

Video game companies can integrate AI-based in-game communication tools to create a more inclusive gaming experience for international players.

Accessible Gaming Equipment Kits
CategoryTech

Accessible Gaming Equipment Kits

The Logitech G Adaptive Gaming Kit Expands Capabilities

The Logitech G Adaptive Gaming Kit expands the reach of the video game industry to cater to a wider range of gamers regardless of their abilities or disabilities

Wearable Gamer Speaker Systems
CategoryTech

Wearable Gamer Speaker Systems

The Panasonic SoundSlayer WIGSS was Unveiled at Gamescom 2021

The gaming industry can continue to leverage wearable speaker systems to create immersive gaming environments and to enhance the overall gaming experience.

Accessible eSports Headsets
CategoryTech

Accessible eSports Headsets

The Sharkoon RUSH ER30 USB Gaming Headset is Priced at €30

Low-cost but essential hardware components can make gaming more accessible to the general public.

Gesture Control Gaming Consoles
CategoryTech

Gesture Control Gaming Consoles

The Conceptual Nintendo Sync Console Senses Proximity and More

The gaming industry is at the forefront of incorporating gesture-based, proximity sensor, and voice input technology, creating opportunities for developers and hardware manufactur…

Immersive 3D Audio Headsets
CategoryTech

Immersive 3D Audio Headsets

The Roccat Syn Pro Air Gaming Headset Offers 24-Hours of Use

The Roccat Syn Pro Air gaming headset presents a disruptive opportunity in the gaming hardware industry by providing a higher quality immersive audio solution that could attract m…