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Nostalgic Alcohol

Childhood nostalgia is paired with alcohol to draw the attention of Millennials

Trend - Restaurants and brands are offering alcoholic beverages in packaging that taps the childhood nostalgia of consumers of age. Offered in various formats, including juice boxes, these novelty products are often paired with an Instagrammable aesthetic.

Insight - Adult consumers often reminisce about experiences from their childhood and as a result, nostalgia becomes a primary factor in purchasing decisions—especially for those who are part of the Millennial demographic. When confronted with a product that conjures memories of their younger self, individuals tend to be overcome not only by a sense of curiosity but also by a desire to indulge and be transported back to simpler times.
Workshop Question - How can your brand tap nostalgia to draw in consumer attention?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
44,641 Total Clicks
Date Range:
Feb 19 — Nov 21
Trending:
This Year and Mild

Featured Examples

Cereal-Inspired Craft Beers
Cereal-Inspired Craft Beers
The Smartmouth Brewing Saturday Morning Beer is Marshmallow-Infused
The craft beer wave is seeing breweries creating a wide array of unorthodox libations to satisfy consumers seeking out variety, but the Smartmouth Brewing Saturday Morning beer is the latest that... MORE
Winter Imagery Beer Packaging
Winter Imagery Beer Packaging
These Budweiser Holiday Cans are Limited-Edition
These Budweiser holiday cans are being launched by the brand to help get consumers in the holiday spirit with a touch of whimsical winter imagery. The cans highlight idyllic winter scenes as well as... MORE
Nostalgic Vodka-Infused Juices
Nostalgic Vodka-Infused Juices
DrunkenD is Offers a Special Adult Version of Sunny Delight
DrunkenD is surely one of the biggest attractions at the All-American Pub—a sports bar in Charlotte North Carolina. Esquire reports that every Monday Night, “hundreds of people, mostly twenty-... MORE
Playful Sake Box Experiences
Playful Sake Box Experiences
The Nihonsakari Onikoroshi Sake Boasts a Dry and Earthy Taste
De Wine Spot—which offers curated whiskeys, wines, and sake—has really knocked it out of the park with its Nihonsakari Onikoroshi Sake Box, which retails for only $4. The brand seeks to combine... MORE
Punch-Flavored Hard Seltzers
Punch-Flavored Hard Seltzers
VIVE Hard Seltzer Created Cans of Carbonated, Alcoholic Punch
Based on consumer demand for sweet, fruit-based sparkling beverage, VIVE Hard Seltzer is introducing the first hard seltzer punch in the category. The first-of-its-kind carbonated alcoholic punch is... MORE
Nostalgic Snack Beers
Nostalgic Snack Beers
Dunkabroos is a Dunkaroos-Themed Beer Brewed with Cream, Cookies & Sprinkles
Much to the delight of many 90s kids, Dunkaroos returned to stores earlier this spring and now, Millennials are also being treated to a new beer from Martin House Brewing called Dunkabroos. The beer... MORE

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Agave-Infused Hard Seltzers
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90s Snack Pack Merch
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Nostalgic DIY Fruit Snacks
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Lemonade-Seltzer Hybrids
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Single-Serve Sake Glasses
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Svedka’s Orange Cream Pop Vodka is a Nostalgic Adult Beverage
Seasonal Creamsicle Milkshakes
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Johnny Rockets' New Summer Menu Includes an Orange Dreamsicle Shake
Whimsical Chocolate Stout Beers
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Boozy Adult Push-Pops
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