Childhood nostalgia is paired with alcohol to draw the attention of Millennials
Trend - Restaurants and brands are offering alcoholic beverages in packaging that taps the childhood nostalgia of consumers of age. Offered in various formats, including juice boxes, these novelty products are often paired with an Instagrammable aesthetic.
Insight - Adult consumers often reminisce about experiences from their childhood and as a result, nostalgia becomes a primary factor in purchasing decisions—especially for those who are part of the Millennial demographic. When confronted with a product that conjures memories of their younger self, individuals tend to be overcome not only by a sense of curiosity but also by a desire to indulge and be transported back to simpler times.
Insight - Adult consumers often reminisce about experiences from their childhood and as a result, nostalgia becomes a primary factor in purchasing decisions—especially for those who are part of the Millennial demographic. When confronted with a product that conjures memories of their younger self, individuals tend to be overcome not only by a sense of curiosity but also by a desire to indulge and be transported back to simpler times.
Workshop Question - How can your brand tap nostalgia to draw in consumer attention?
Trend Themes
1. Nostalgic Packaging - Restaurants and brands are offering alcoholic beverages in packaging that taps the childhood nostalgia of consumers of age.
2. Reimagined Childhood Snacks as Beverages - Breweries are creating unique beers inspired by childhood snacks to satisfy consumers' cravings for novel drinking options.
3. Playful and Whimsical Packaging Design - Products rely on packaging with playful and whimsical design, tying them to a nostalgia for childhood and solidifying their appeal to the Millennial demographic.
Industry Implications
1. Alcoholic Beverages - Opportunities for innovation in alcoholic beverages, both in product development and packaging design to appeal to Millennial consumers' love of nostalgia.
2. Food and Beverage - Food and beverage industry professionals can consider developing nostalgic snack-inspired products to satisfy consumers seeking novel options that recall childhood favorites.
3. Packaging Design - Packaging design professionals have opportunities to design playful and whimsical packaging, tapping into consumers' nostalgia for childhood and supporting their brand's social media appeal.
10 Featured, 89 Examples:
104,280 Total Clicks
Date Range:
Feb 19 — Nov 23
Trending:
Average
Consumer Insight Topics:
