Michelob ULTRA debuted a new commercial called 'All Star Cast' ahead of the Super Bowl to promote its organic hard seltzers.
As the name of the commercial states, the 60-second spot features a roster of celebrities, and is narrated by an actor who does a flawless impression of Christopher Walken. While the ad seems to show Megan Fox, Serena Williams, Sylvester Stallone, Lucy Liu, and Usher, it's revealed that they're all actually celebrity lookalikes when the real Don Cheadle flies in on a helicopter and confronts his own lookalike.
With this creative concept, Michelob ULTRA playfully highlights that its hard seltzer is "as real as it tastes" and is superior to competing products that are full of artificial ingredients and sugar.
Image Credit: Michelob ULTRA