Infinite Session Makes Craft-Style No-Alcohol Beer

 - Oct 24, 2018
References: infinitesession & instagram
Infinite Session is a no-alcohol beer brand that sets itself apart from many of the other emerging alcohol-free brands by adopting the look and feel of craft beer and mindfully avoiding stereotypes that are common to the category.

Infinite Session's alcohol-free beer options include PALE, PILS and IPA, all of which emphasize flavor and ingredients, rather than what the product excludes.

With its bold approach to branding and marketing, Infinite Session first and foremost shares that its makes "beer" rather than no-alcohol products, which signals a shift in the way alcohol-free products are being welcomed by the mainstream. Rather than forcing consumers to choose to drink or not drink, the brand approaches its products from a perspective of quality and experience, as some consumers may simply choose to switch to Infinite Session during a night of drinking to reduce their alcohol consumption.