Sake is typically packaged in glass bottles that shows off its clarity but sake brewery Kikusui offers a different take on sake with its Tapioca Milk Tea Liquor. The Tapioca Milk Tea Sake is packaged in a way that resembles a ready-to-drink bottle of bubble tea, complete with chewy tapioca pearls at the bottom. Due to its likeness to the popular non-alcoholic beverage, the packaging clearly spells out the alcoholic nature of the product.
The popularity of bubble tea has the potential to make this sake beverage particularly appealing to younger adults who are looking for a drinking experience outside of the norm.
Within the same series, Kikusui also offers other variations on this theme, including strawberry and café au lait flavors with tapioca.