DrunkenD is surely one of the biggest attractions at the All-American Pub—a sports bar in Charlotte North Carolina. Esquire reports that every Monday Night, "hundreds of people, mostly twenty- and thirty-somethings, pay $6 a pop to drink this alcoholic version of their childhood favorite, Sunny Delight."
The product effortlessly mixes nostalgia with the fun and freedom that is often associated with adulthood. In this light, it is not surprising that DrunkenD is exceptionally popular with Millennials. Moreover, the beverage is also offered in an appropriate packaging format that strengthens the nostalgia associated with it. Consumers are encouraged to share their DrunkenD experience with the hashtag '#Drunkendaap,' solidifying the product's extreme social media appeal. According to a local North Carolina city guide, "there is nothing like spiking a drink from your childhood memories."
Image Credit: Instagram @boozist