The Phoenix, Arizona-based wellness brand Mount Sunny recently teamed up with the Italian footwear label Diemme to launch a new take on the Possagno shoe and the Maggiore Mule.
For the collaboration, Diemme gave Mount Sunny and opportunity to reimagine its Possagno silhouette and the Maggiore Mule. The result is a unique take on each shoe, featuring chic cowhide prints and vegetable-tanned leather. Both silhouettes also feature the Vibram Nuasi sole, which offers grip, stability, and durability.
In addition to the two shoes, Mount Sunny and Diemme also released a collaborative t-shirt made from 100% cotton that's been grown on certified organic farms.
All the items in the Diemme and Mount Sunny collection are available to shop now from either brand's online store.
Image Credit: Mount Sunny
Why This Trend Is Growing
- Cowhide Print Fashion
- Brands can collaborate to create unique and stylish cowhide print fashion that will appeal to consumers who are looking for a statement piece in their wardrobe.
- Sustainable Collaboration
- Collaborating with environmentally conscious brands is an opportunity to create sustainable products that align with consumer values and support earth-friendly production practices.
- Performance-based Soles
- Developing shoes with performance-based soles, like the Vibram Nuasi, can provide consumers with added value and make a shoe stand out in a crowded marketplace.
Industries Being Reshaped
- Fashion
- The fashion industry can take advantage of this cowhide print trend to create unique and stylish products that appeal to their customers.
- Footwear
- The footwear industry can collaborate with other industries, like wellness, to create shoes that go beyond traditional performance and appeal to a wider audience.
- Sustainable Agriculture
- Sustainable agriculture can benefit by partnering with fashion and footwear brands, like Diemme and Mount Sunny, to use environmentally conscious materials in their products.
