The Smartmouth Brewing Saturday Morning Beer is Marshmallow-Infused
Michael Hemsworth — February 26, 2019 — Lifestyle
References: smartmouthbrewing & dudeiwantthat
The craft beer wave is seeing breweries creating a wide array of unorthodox libations to satisfy consumers seeking out variety, but the Smartmouth Brewing Saturday Morning beer is the latest that aims to take things to a whole new level.
The beer is inspired by Lucky Charms cereal and is an IPA that has been brewed with marshmallows that the brewery has toasted in-house. The beer is also made with dehydrated marshmallow pieces that help to give the libation its cereal-like flavor profile that is sure to satisfy Millennials looking for a one-of-a-kind option to pick up in place of their preferred IPAs.
The Smartmouth Brewing Saturday Morning beer is positioned for availability on March 2 in very limited quantities to make it a rare creation for consumers to pick up.
The beer is inspired by Lucky Charms cereal and is an IPA that has been brewed with marshmallows that the brewery has toasted in-house. The beer is also made with dehydrated marshmallow pieces that help to give the libation its cereal-like flavor profile that is sure to satisfy Millennials looking for a one-of-a-kind option to pick up in place of their preferred IPAs.
The Smartmouth Brewing Saturday Morning beer is positioned for availability on March 2 in very limited quantities to make it a rare creation for consumers to pick up.
Trend Themes
1. Cereal-inspired Craft Beers - Craft breweries infusing unique flavors from popular cereals into their beer offerings.
2. Unorthodox Libations - Breweries creating unconventional beers to cater to consumers' desire for variety and novelty.
3. One-of-a-kind Options - Millennials seeking out exclusive and distinctive craft beers as an alternative to traditional IPAs.
Industry Implications
1. Craft Beer - Craft breweries embracing creative and adventurous brewing techniques to differentiate themselves in a crowded market.
2. Food and Beverage - Exploring new flavor combinations and ingredient crossovers to create innovative products that appeal to consumers' taste for novelty.
3. Millennial Target Market - Developing unique and limited-edition products that cater to the preferences and desires of the Millennial consumer segment.
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