Mos Burger teamed up with Dassai to create a brand-new Dassai Milkshake and it's an alcohol-free shake that's served in a unique way. Although Dassai is known as a sake brand, the milkshake is made with amazake, a traditional fermented rice beverage.
The name of the Dassai Mazeru Shake invites people "to mix" the non-alcoholic Dassai Amazake into Mos Burger's Vanilla Shake so that they can enjoy a sweet flavor experience. In this way, with the Dassai Amazake layered atop the Vanilla Shake, the beverage is said to become richer and deeper in flavor as it's sipped.
The new menu item shares an unconventional way for Japanese sake and burgers to come together, and although the shake is non-alcoholic, it is said to have a sake-like flavor.
Image Credit: Mos Burger
What Makes This Trend Stand Out
- Fermented Rice Beverages
- Create innovative drinks that incorporate fermented rice beverages to offer unique flavor experiences.
- Unconventional Food Pairings
- Explore partnerships between traditional food and beverage brands to create unexpected menu items.
- Alcohol-free Alternatives
- Develop non-alcoholic versions of popular alcoholic beverages to cater to a wider range of consumers.
Sectors Adopting This
- Food and Beverage
- Opportunities for collaboration and innovation in the food and beverage industry to create unique and flavorful products.
- Hospitality
- Introduce unconventional menu items in the hospitality industry to enhance the dining experience.
- Non-alcoholic Beverages
- Expand the market for alcohol-free beverages by offering innovative alternatives to traditional alcoholic drinks.
